Is it the one paying for your product, the one using it or somebody else? 

When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?

Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.

How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?

Convenience vs. business-first approach to your sales pipeline and lead generation

How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?

What's your take on future-proven your business?

Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.

The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?

How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.