Purpose & Profitability

Vision casting for a business is very important to set the direction of the organization. Yet very few actually set a vision and write it down. This week, Eric and I shed light on what a vision statement actually is, the important role it lays on setting the course for the business and how it can be the catalyst for growth.

Whenever talking on the subject of business growth, we often talk about marketing and sales as the keys to growth. But what about we as the business owners as the key to growth? Many times we are our own limitations when it comes to that subject. So take a listen as Eric and I discuss how to overcome our own limitations.

This week’s episode focuses on service based businesses like consultants, coaches, restaurants, auto mechanics, financial advisors, lawyers, accountants, etc. The marketing principles we discussed last week still apply but some of the nuances in those strategies differ a little. So tune in as Eric and I discuss marketing strategies that work for your service business.

I often get asked what type of marketing strategy is best. My answer is always, “the one that works.” It’s somewhat tongue in cheek but it’s also a true statement. The next question is, “which one works?” Well, the answer is actually much simpler than you might think. Tune in as we discuss what marketing strategy is best for your business.

If you’re a business owner and married than you need to tune in to this week’s episode. Whether you realize it or not or admit it or not, having your spouse take some role in the business will improve the success of it. When I say role, I mean more than just as an administrator but at minimum, “chief counsel.” The spouse doesn’t necessarily have to actively work in the business to do this either. Listen in as I dig into this topic with my special guest.

The Importance of a BHAG for Your Business by Robert Fukui

One of the major reasons why businesses struggle financially is that they don’t charge what they’re worth. They may have “strategic” reasons why they charge less but the bottom line is that they’re afraid customers won’t pay what they’re worth. Listen in as we talk about symptoms of not charging the right price and how to overcome the fear of charging the higher price that you’re worth and the benefits of doing so.

We've all heard the expression, Think Outside the Box when talking about being creative and innovative. Well, I'd like to start the phrase THINK INSIDE THE BOX. Why? Because the fact of the matter is, we all face some constraints that we can't change. So true innovation happens when we come up with solutions with the boundaries we need to operate in. So listen in as Eric and I THINK INSIDE THE BOX!

The first half of the year is over and hopefully your business is tracking toward your goals. Regardless of where your business performance lies, it’s still important to plan for a strong second half as that will lay the foundation for a better 2019. So tune in and listen as I discuss ways to finish 2018 strong with my guest Jerome Fogel of Fogel & Potamianos LLP.

Anyone that has to get in front of the decision maker to sell their product/service understands the term, gatekeeper. That’s the assistant, wife, manager, or even a physical gate, that is the barrier between the decision maker and your sales presentation. Sometimes it’s just a matter even knowing who to talk to. So this episode discusses overcoming those barriers that will allow you access to the right people for you to make that sales call.