Purpose & Profitability

How do you effectively (re) brand your business? Some make it pretty complicated by spending hours on customer research and ideation. It really shouldn’t be much simpler than that. Tune in to listen to our conversation where Eric and I lay out some simple and intuitive steps to help you build an effective Brand.

Believe it or not this title does have a lot to do with growing sales for your business. Many times, businesses spend a lot of time, money and/or resources acquiring new customers. But there is one area of marketing that is often overlooked that can grow sales with less time, money and effort. Click to listen in to this week's conversation.

For many consultants, coaches and other types of service based business, showcasing your expertise is an important aspect of your marketing activity to gain clients. This usually involves giving some free advice. But how much is too much? Many times, those you give free advice to will take it and run with it and not engage with you as a consultant or coach. Listen as we discuss how to not give away all your secrets. Or is that the right way to even think about it?

Every business owner would like to close more sales deals. A successful sales call is relatively simple but many tend to complicate the process for a variety of reasons. Listen as I chat with my co-host, Eric Yun of Standout Marketing, on how to close more sales deals with less effort.

Marketing That Builds Trust. Conducting a marketing strategy that is authentic to the business and builds trust with your customer is the key to success. Too many times marketing becomes manipulative and transactional in order to get customers in the door. This does little to build long term trust with the customer so therefore no real connection or relationship is built. Developing a marketing approach that builds relationship will result in creating repeat and loyal customers. Listen in to hear how you can Keep it Real.

In this episode, we share some insights into marketing and sales that any small business can implement today. A mix of examples and practical tips to help your business grow.

This is the second part of last week’s “How much should I charge?” episode in which we discussed value based pricing. Charging what you’re worth as opposed to guessing what your customers are willing to pay. Determining your true value can be highly subjective and that is what makes it hard for many business owners to determine. Listen to my conversation with co-host Eric Yun of Standout Marketing as we give illustrations and case study examples that will help you determine what your product and service is truly worth.

How much should I charge? - with co-host Eric Yun by Robert Fukui

Doing marketing well requires thoughtful planning and execution but the most important thing is to have the correct frame of mind and expectation. It requires a mindshift! Many businesses look at marketing as a quick fix or a sprint but it really should be looked at as a marathon. Something that takes careful planning, training and dedication to the long haul. Listen as I chat with guest co-host Eric Yun of Standout Marketing about how your business should approach marketing.

Join me with my guest co-host Eric Yun of Standout Marketing, as we discuss some of the common blindspots in marketing that many businesses overlook. The good news is that these blindspots can be easily fixed and you’ll witness a tremendous benefit once you address it...and it often doesn’t cost you anything except time.