In this insightful conversation, Surayya interviews Christa Stephens, a seasoned marketer and entrepreneur. They tackle:
Fearless Fund Controversy: The importance of supporting organizations that empower women of color entrepreneurs, and why claims of discrimination are unfounded.
Entrepreneurial Journey: Krista's personal story as a woman of color in business, the challenges faced, and the resilience needed to succeed.
Authenticity in Personal Branding: How to build a brand that reflects your true self and attracts your ideal clients.
Career Pivots and Growth: Christa's diverse career path, from geology to digital marketing, and the lessons learned along the way.
Building a Business: The power of intuition, aligning choices with values, setting boundaries, and developing effective processes.This episode is packed with actionable tips and inspiration for entrepreneurs, especially women of color, navigating the challenges and triumphs of building a business. Christa's career story is a testament to the importance of experimentation, resilience, and continuous learning in achieving success in the digital marketing industry.
00:00 Introduction and Background
01:00 Pop Purpose: Fearless Fund Controversy
08:23 Tips for Entrepreneurs Facing Challenges
11:45 Resilience of Black Women in Entrepreneurship
16:21 Personal Background and Identity
25:34 Personal Branding and Authenticity
31:48 The Power of Storytelling and Authenticity
34:03 Choosing Geology and Following Intuition
34:24 Transitioning to Chemical Manufacturing
36:11 Finding Purpose in Yoga Instruction
42:52 Transitioning to Digital Marketing
53:31 Challenges in Building a Digital Marketing Business
https://www.linkedin.com/in/christastephens/
Christa Stephens Co Marketing & Branding Services