In this no-nonsense episode, we're diving deep into the art of brutal accountability. Discover why embracing tough conversations and honest truths can be the key to unlocking personal growth, high performance, and lasting success. Whether you're a coach, entrepreneur, or anyone striving to level up their game, this episode provides practical insights and actionable advice to stop making excuses and start creating real change. Ready to get brutally honest with yourself? Let's dive in!

Meet Calum...

Calum Raistrick is a prominent figure in the fitness industry, known for his expertise in coaching and bodybuilding. He is the founder of Team ProCoach, a coaching service that has achieved significant success, including 264 first-place finishes, 474 top-three placements, 67 overall wins, 30 British titles, and 24 IFBB Pro Cards. 

In this episode we talk about Calum's journey through the fitness industry to where he is today.

🎯 How to Stop Client Churn: The Secrets to Retaining Clients Long-Term!

Frustrated by clients leaving too soon? High client churn doesn't just hurt revenue—it impacts your growth and brand reputation. In today's episode, we'll explore practical, powerful strategies to keep your clients engaged, satisfied, and loyal for the long haul.

Tune in to learn:

• ✅ The main reasons your clients might be leaving—and how to fix them.
• ✅ Proven retention strategies to immediately reduce churn rates.
• ✅ Communication hacks that keep clients feeling valued.
• ✅ How to create an irresistible client experience they'll never want to leave.

If you're ready to optimise your client loyalty, increase lifetime value, and build a thriving coaching business, this episode is for you.

🚀 Press play and start building rock-solid relationships with your clients today!

🎯 Mastering the Lead Magnet: Your Blueprint for Attracting More Clients!

Struggling to generate consistent leads? Your lead magnet could be the key that's missing! In today's episode, we're diving deep into the art and science of creating irresistible lead magnets that not only capture attention but convert your audience into loyal clients.

Join us as we uncover:

• ✅ How to pinpoint the exact lead magnet your audience can't resist.
• ✅ Essential elements every powerful lead magnet needs.
• ✅ Proven strategies to boost your conversion rates instantly.
• ✅ Common lead magnet mistakes—and how to avoid them.

Whether you're a fitness coach looking to skyrocket your client base or an entrepreneur eager to level up your marketing game, this episode provides actionable insights to master your lead magnet strategy and accelerate your business growth.

🚀 Hit play and start transforming your audience into paying clients today!

I just attended a high-level event hosted by Dan Martell & Taki Moore, and it completely shifted how I think about growing a business. These guys have helped thousands of coaches scale to multiple six and seven figures, and I walked away with 5 lessons that could change everything.

In this episode, I break down:
✅ The 5 biggest takeaways from the event
✅ How these lessons apply to fitness coaches aiming for £10K+ months
✅ The mindset & strategies I’m implementing immediately

If you’re serious about growing your coaching business, these insights will help you scale faster and smarter.

🎧 Tune in now & take your business to the next level!

Meet long standing member of the Optimised Coach, Chris.

Chris is one of our best performers within the OC and because of this, some of the hurdles he is facing within his business differ from that of the £2-5k coach.

Chris joined myself and Blair in Edinburgh for a 3 Private business mastery session to help plan ahead for the rest of the year.

We wanted to take this opportunity to share his story with you and show what's possible in the Online coaching space.

Hitting consistent £10K months isn’t luck—it’s a system. And if you don’t have these 5 key areas locked in, you’ll keep struggling to grow.

In this episode, I break down:
✅ The 5 essential areas every fitness coach needs to scale
✅ The biggest mistakes that keep coaches stuck below £10K
✅ How to tweak your strategy to create predictable income

If you want a fitness business that grows month after month, this episode is for you. Dial these in, and £10K+ months become the new normal.

🎧 Hit play & let’s build your business the right way!

I was aiming for a massive year in 2024—but I missed my revenue goal by £120,000. What went wrong? What would I do differently if I had the chance to do it again?

In this episode, I break down:
✅ The biggest mistakes that held me back
✅ The exact changes I’m making to grow smarter in 2025
✅ How you can avoid the same pitfalls in your fitness business

If you’re a coach pushing for consistent £10k months, this episode will save you time, money, and headaches. Let’s make 2025 the year we all scale up!

🎧 Hit play now & let’s get into it!

In this episode, I’m breaking down the 4 key business lessons I’ve learned from Alex Hormozi. 

From scaling your offers to creating real value-driven strategies, these lessons have shifted my approach to business and helped me drive meaningful results. If you’re looking to build a more profitable coaching business in 2025, these insights are the game-changers you need. Tune in and discover how to apply Alex’s wisdom to elevate your business and attract high-value clients.

Frustrated with leads that don’t convert and clients who waste your time? In this episode, we dive deep into why you might be attracting low-quality leads in your coaching business and what you can do to turn things around. From ineffective lead generation strategies to targeting the wrong audience, I’ll break down the common mistakes and give you actionable steps to fix it. Discover how to attract ideal clients who are ready to invest in your coaching and get real results.