Push Pull Sales & Marketing

In this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital media for over 16 years, has held key strategy & leadership roles in some of Canada’s largest media companies, & is an award-winning innovator in mobile media & marketing. Music: BenSound.com

Shari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. Andy’s credentials also include having key roles in the launch of new tech categories and products (like the Apple Macintosh) over the past 35 years.

Today I am speaking with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has worked for him & his business as well as sharing more about his own product where you can create custom quizzes on your website to capture user info. Music: BenSound.com

Today, I am speaking with Michelle Weinstein. She is sales strategist who specializes in helping entrepreneurs learn how to sell  without being sleazy! She has pitched her way onto Shark Tank, raised over $1M for her last company, & has gotten her products into Costco & The Vitamin Shoppe. Michelle has used the same formula to make all of these things happen, & I am excited to speak more with her about these ideas. Music: BenSound.com

In this episode, Shari speaks with Kristin Zhivago. She is the president and founder of Zhivago Partners, a digital marketing management company, she speaks worldwide about the customer’s buying process, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin’s specialty is being able to map out the customer’s buying journey and recognize the role that the internet plays in the buying process. Music: BenSound.com

In this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you! Music: BenSound.com

Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV - just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks, combatting imposter syndrome, & more. Music: BenSound.com

Marketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They discuss the technology behind in-person marketing experiences and tips to make a brand experience go viral. Music: BenSound.com

While working with various businesses, Shari has heard similar fears about the internet and digital media come up time and again. Businesses fear that their content will be met with spammers and trolls, but by avoiding digital media, they are avoiding their customer base. Here’s why you shouldn’t be afraid of the internet... Show Notes: PushPullSales.com -- Music: BenSound.com