Pushing Beyond the Obvious

In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising.

The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

In my opinion, his thoughts about customer service and how businesses can use customer service to not only differentiate themselves from their competition but also to use it as a competitive advantage is as sound as it can get. If you run a business and want to understand how and what needs done to delight your customers, Peter is your go-to man.

In this free wheeling conversation, we talk about a wide range of topics around customer service and how easy/difficult it is to create great service experience and yet how uncommon it is. We also talk about how you could use customer service in growing your business.

You can reach Peter on Twitter. You can also find his social stream here. You can buy his book Zombie Loyalists: Using Great Service to Create Rabid Fans.

In today’s episode, we host Scott Jordan, aka, the PocketMan. Scott is the CEO of the first online retailer in the clothing space. He is also the author of Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter.

He was a part of my list of insanely interesting people I discovered in 2014.I found him accidentally on YouTube in a video which he was using as a Press Release. The more I researched about him the more intrigued I became. He founded and runs one of its own kind apparel company – ScotteVest.

In my opinion, he is the epitome of hustling to succeed, kind of entrepreneur, a rare breed indeed. He has the presence of mind and clarity of purpose that is critical for success for any entrepreneur. His ability to create news worthy content is really phenomenal. Follow him and his company for the remarkable product that they have created and as much as the phenomenal culture that they have built within their organization.

In this free wheeling conversation, we talk about a wide range of topics around entrepreneurship, his journey, some of the survival challenges that his organization faced and how they came out flying colors and about the startup scene. He also shares his views on how courting controversies might be a great way to market your business as a founder.

You can reach Scott on Twitter,  YouTube and Google+.

Who is on the show today: In today’s episode, we host Mitch Joel. Mitch is the President of a Digital media agency – Mirium. He is the author of two books –Ctrl Alt Delete and Six Pixels of Separation. He was a part of my list of insanely interesting people I discovered in 2014. He hosts a podcast called the Six Pixels of Seperation and blogs every single day here. Why is he on the show When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, […]

The post PBTO20: A Crash Course in Digital Marketing for Entrepreneurs by Mitch Joel (@MitchJoel) first appeared on Leaders Worth Following.

In today’s episode, we host Mitch Joel. Mitch is the President of a Digital media agency – Mirium. He is the author of two books –Ctrl Alt Delete and Six Pixels of Separation.
He was a part of my list of insanely interesting people I discovered in 2014. He hosts a podcast called the Six Pixels of Seperation and blogs every single day here.

When Google wants someone to explain the latest developments in marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California.

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Back in 2006 he was named one of the most influential authorities on blog marketing in the world. Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries with over 2000 employees (although he prefers the title, Media Hacker)

In this free wheeling conversation, we talk about a wide range of topics around digital marketing for not digital savvy entrepreneurs and CEO’s. He gives us a work book on how to go about crafting a digital marketing strategy and succeed.

You can reach Mitch on Twitter,  Facebook and Google+.

Who is on the show today: In today’s episode, we host Mike Michalowicz. Mike is an entrepreneur and author of three books – The Toilet Paper Entrepreneur, The Pumpkin Plan & Profit First. Why is he on the show By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over […]

The post PBTO19: Profit First – A Simple System To Transform The Way You Run Your Business (@MikeMichalowicz) first appeared on Leaders Worth Following.

In today’s episode, we host Mike Michalowicz. Mike is an entrepreneur and author of three books – The Toilet Paper Entrepreneur, The Pumpkin Plan & Profit First.

By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune.

Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

Not only is he a successful entrepreneur and a best selling author, he is also extremely insightful, funny and energetic. His insights might sound very common sensical but as they say, common sense is not so common after all.

In this free wheeling conversation, we talk about a wide range of topics which are critical for the success of any business. I was blown over by his ability to be candid and practical. He shares with us the underlying principles of how to bootstrap, grow and profit from a business.

You can reach Mike on Google+, Twitter and Facebook.

Who is on the show today: In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport. Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles.   Steve consults and writes about brand growth through consumer insight, digital strategy and measurement.  He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The Digital Metrics Field Guide: Why are they on the […]

The post PBTO18: In Conversation with Howard Moskowitz and Stephen Rappaport first appeared on Leaders Worth Following.

In today’s episode, we host Dr. Howard Moskowitz and Stephen Rappaport.

Dr. Howard is a market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. He is CEO of i-Novation Inc & has written/edited sixteen books, and has published more than 300 articles. 

Steve consults and writes about brand growth through consumer insight, digital strategy and measurement.  He is the author of 3 books The Online Advertising Playbook, Listen First! and his latest one being The Digital Metrics Field Guide:

In his 40-year career span, Howard has literally helped create billion dollar product line in the food industry. He has also won numerous awards for outstanding research including The Market Research Council Hall of Fame Award. Malcolm Gladwell did an entire TED Talk focusing on Howard’s work.

Both of them research and write about comprehending people using the science of mind genomics in a specialized area called cognitive economics.

In this free wheeling conversation, we talk about mind genomics, cognitive economics and how it is much more effective to segment the market based on, what they call Vignettes and/or mindsets rather than the usual demographic, psychographic or behavioral segmentation and how can businesses understand their customers best by their behavior and preferences.

You can find more information about their work and connect with them on their email ID’s: (Howard & Stephen). You can follow Steve on twitter @steverappaport.

PS: The TED Talk that Malcolm Gladwell delivered based on Dr. Howards work is here:

Who is on the show today: In today’s episode, we host Anaggh Desai. Anaggh is a business veteran with over 25 years of experience across industries ranging from hospitality, logistics, travel, e-commerce and retail. Why is he on the show In his 25-year career span, there is little Anaggh has not seen or experienced. He describes himself as a mindcaster and a people watcher. He has a cult like following on twitter which he uses to observe trends and patterns and engage with his followers. What are we talking about In this free wheeling conversation, we talk about a wide range […]

The post PBTO17: The role of a CEO is to Build, Own and Transfer an institution – @Anaggh Desai first appeared on Leaders Worth Following.

In today’s episode, we host Anaggh Desai. Anaggh is a business veteran with over 25 years of experience across industries ranging from hospitality, logistics, travel, e-commerce and retail.

In his 25-year career span, there is little Anaggh has not seen or experienced. He describes himself as a mindcaster and a people watcher. He has a cult like following on twitter which he uses to observe trends and patterns and engage with his followers.

In this free wheeling conversation, we talk about a wide range of topics which are critical for the success of any business. I was blown over by his ability to remain extremely grounded and practical and with his unique perspective to everything that I asked him. 

You can find more information about Anaggh and follow him on twitter @anaggh. 

PS: This episode is sponsored by Audible. Visithttp://www.audibletrial.com/PBTO to download a free audiobook and a 30 day free trial membership.