Pushing Beyond the Obvious

Pushing Beyond the Obvious

By Mukesh Gupta: Author, Blogger, Podcaster, Change Agent. Entreprenuer by Nature, Employee by ChoiceBusinessEducationSelf-ImprovementCareersManagement
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Pushing Beyond the Obvious episodes

  • PBTO26: Sales Strategies to Succeed in Selling to Crazy Busy People with Jill Konrath

    In today’s episode, we bring to you Jill Konrath. Jill is an author and a sales consultant. She has written three best selling books for sales people.                    In this episode, she shares her thoughts sales strategies and ideas for sales executives and sales leaders to succeed. We talk about How can sales and marketing can function better together What is the role of a sales leader and what can they do to make their teams more successful What are some of the hiring mistakes sales leaders do Importance of Premortems in […]

    The post PBTO26: Sales Strategies to Succeed in Selling to Crazy Busy People with Jill Konrath first appeared on Leaders Worth Following.

    0 min
  • PBTO26: Strategies to Succeed as a Sales Executive Selling to Crazy Busy People with Jill Konrath

    In today’s episode, we bring to you Jill Konrath. Jill is an author and a sales consultant. She has written three best selling books for sales people.
                      

    In this episode, she shares her thoughts sales strategies and ideas for sales executives and sales leaders to succeed. We talk about

    • How can sales and marketing can function better together
    • What is the role of a sales leader and what can they do to make their teams more successful
    • What are some of the hiring mistakes sales leaders do
    • Importance of Premortems in a sales process
    • Top sales mistakes sales people do and how to avoid it
    • Why sales people should also be great project managers
    • The most critical skill that sales executives need to learn to be ultra successful
    • The four things that sales executives need to master in order to be ultra successful.
    • Why sales people should take control of their own learning to be successful.
    • Why sales people should create LinkedIn profiles that are customer facing rather than employee (current & future) facing
    • How you always get worse before you get better.

      • All of this and a lot more nuggets of wisdom in this episode.

      You can find all the information about Jill at www.jillkonrath.com

      54 min
    • PBTO 25: Fostering Innovation When Failing is Not an Option

      Today, we host Peter Vander Auwera. HE is the founder of Innotribe and Corporate Rebels United. He shares what he has learnt from running an innovation incubator, where, failure is not an option. We talk about Different types of Innovations Collaborative Innovation Incremental Innovation The importance of building a Portfolio of Innovation projects The importance of alignment in the organisation for innovation to foster Evaluating How real is your innovation What are the capabilities that we need to build in our organisations to foster innovation Why its important to measure the inputs to the innovation process vs outputs Key Capabilities […]

      The post PBTO 25: Fostering Innovation When Failing is Not an Option first appeared on Leaders Worth Following.

      0 min
    • PBTO 25: Fostering Innovation When Failure is Not an Option

      Today, we host Peter Vander Auwera. HE is the founder of Innotribe and Corporate Rebels United. He shares what he has learnt from running an innovation incubator, where, failure is not an option.

      We talk about

      1. Different types of Innovations
      2. Collaborative Innovation
      3. Incremental Innovation
      4. The importance of building a Portfolio of Innovation projects
      5. The importance of alignment in the organisation for innovation to foster
      6. Evaluating How real is your innovation
      7. What are the capabilities that we need to build in our organisations to foster innovation
      8. Why its important to measure the inputs to the innovation process vs outputs
      9. Key Capabilities Indicators instead of Key Performance Indicators
      10. Open Innovation
        1. Innovation as a funnel is an illusion
          1. Innovation is not linear
          2. Innovation is about 10% ideation & 90% execution
          3. Where do most innovation efforts fail?
            1. How do you get the ideas out of the sandbox & back into the core team
            2. The Castle and the Sandbox – Book
            3. Create high quality learning loops and at scale

              4. IT was a lot of fun and learnt a ton.

              You can reach Peter on twitter @PeterVan

              This episode is brought to you by Audible. The kind folks at Audible will gift you an audiobook for free to try out their service if you go to www.audibletrial.com/PBTO.

              I would recommend a book called “Triggers” by Marshall Goldsmith. In this amazing book, read by the author himself, he shares us the secret to adult behaviour change and does it really well.

               
              1 hr 4 min
            5. PBTO23: Building Fiercely Loyal Communities – @SarahRobinson

              In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant. In my opinion, she has great ideas about how to create fiercely loyal communities. In this free wheeling conversation, we talk about the importance of building a fiercely loyal community, what defines a fiercely loyal community and how can brands go about building this kind of fiercely loyal communities. Most important learnings from the conversation: In a world where consumers and customers can share their experiences with each other, the relevance and importance of advertising and marketing messages is constantly shrinking. People today […]

              The post PBTO23: Building Fiercely Loyal Communities – @SarahRobinson first appeared on Leaders Worth Following.

              41 min
            6. PBTO22: Growing Your Business By Building an Army of Zombie Loyalists – @PeterShankman

              In today’s episode, we host Peter Shankman. He is an author, entrepreneur, speaker, and worldwide connector. He is recognised worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. The New York Times has called him “a PR all-star who knows everything about new media and then some,”. Peter is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. In my opinion, his thoughts about customer service and how businesses can use customer service to […]

              The post PBTO22: Growing Your Business By Building an Army of Zombie Loyalists – @PeterShankman first appeared on Leaders Worth Following.

              28 min
            7. PBTO21: Courting Controversies To Gain Visibility and Success with Scott Jordan @ScottevestCEO

              Who is on the show today: In today’s episode, we host Scott Jordan, aka, the PocketMan. Scott is the CEO of the first online retailer in the clothing space. He is also the author of Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter. He was a part of my list of insanely interesting people I discovered in 2014.I found him accidentally on YouTube in a video which he was using as a Press Release. The more I researched about him the more intrigued I became. He founded and runs one of its own kind apparel company – ScotteVest. Why is he on […]

              The post PBTO21: Courting Controversies To Gain Visibility and Success with Scott Jordan @ScottevestCEO first appeared on Leaders Worth Following.

              45 min
            8. PBTO23: Building Fiercely Loyal Communities with @SarahRobinson

              In today’s episode, we host Sarah Robinson. She is an author, keynote speaker, entrepreneur and a consultant.

              In my opinion, she has great ideas about how to create fiercely loyal communities.

              In this free wheeling conversation, we talk about the importance of building a fiercely loyal community, what defines a fiercely loyal community and how can brands go about building this kind of fiercely loyal communities.

              Most important learnings from the conversation:
              • In a world where consumers and customers can share their experiences with each other, the relevance and importance of advertising and marketing messages is constantly shrinking.
              • People today have the ability to form communities with or without the support of a brand.
              • Brands with fiercely loyal communities seem to be much more profitable and much more loved than other brands. Harley Davidson, Apple, GoPro being cases in point.
              • The biggest challenge for a brand to support a community is the fear of letting go of control over their brand.
              • A community is fiercely loyal if
                • They are proud of the brand and are willing to flaunt it.
                • They trust the brand and the members of the community itself.
                • They are a tribe of passionate people.
                • Things that brands can do to enable their communities are
                  • Create connection points
                  • Create support points
                  • Bring in predictability
                  • Building a fiercely loyal community is about doing the basics of business right (good product, good support, good strategy, etc) and allowing your customers to do the rest.
                  • Fiercely loyal customers will do the best marketing for their brand, the kind that brands can’t buy.

                    • You can reach Sarah on Twitter.  You can buy her book Fierce Loyalty.

                     
                    41 min

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