Pushing Beyond the Obvious

In this post, we host best selling author, Bernadette Jiwa. She has a blog “The Story of Telling” where she shares her thoughts on marketing and branding in general and brand story telling in particular. She is one of the top 100 marketing/branding experts to follow on Twitter. In this conversation, we dig deep into her latest book – Meaningful. She shares multiple stories that form the crux of her Story Strategy blueprint. You can find all the case studies that she mentions here. You can reach here on Twitter @BernadetteJiwa.

The post PBTO36: Why Giving a Damn is Underrated and Caring is a Competitive Advantage with Bernadette Jiwa first appeared on Leaders Worth Following.

In this episode, we host Dr. Anders Ericsson. He is the world’s foremost expert on how to become an expert. He shares a lot of actionable information about what forms the core of expertise. He also shares about purposeful and deliberate practice. He also talks about how success it is not about achieving our potential but building our potential as we go along. You can find his wonderful book – Peak on Amazon here. You can find more information about him here. PS: This podcast is brought to you by Audible. You can download his book Peak for free by […]

The post PBTO35: Peak – The Secrets to becoming world class with Anders Ericsson first appeared on Leaders Worth Following.

Who is on the show today: In this episode, we host Srini Rao. He is the host of the very popular – Unmistakable Creative Podcast.  Why is he on the show: He is a podcast host and an online entrepreneur. He has interviewd more than 600 amazing people on his show – thought leaders and people from all walks of life. This has given him an incredibly distinctive view into branding, storytelling, marketing and living a life of purpose and happiness. He is also the author of  multiple books including the WSJ Best Seller The Art of Being Unmistakable. What do […]

The post PBTO34: The Art of Being Unmistakable by Srini Rao first appeared on Leaders Worth Following.

Who is on the show today: In this episode, we host Yogita Agarwal. She runs a product design studio in Mumbai called Ware Innovations.  Why is she on the show: In her short career so far, she has already won multiple awards for multiple products. She has won The Michael Kalil Endowment for Smart Design 2015 and The James Dyson Foundation Fund at Parsons 2015 for her product Jhoule. She was also the team that won the Wearables for Good Challenge by UNICEF, Arm Technology and frog design, for her product – Soapen. What do we Talk on the show: In this freewheeling conversation, we […]

The post PBTO33: Creating Award Winning Products with Yogita Agarwal first appeared on Leaders Worth Following.

Who is on the show today: In this episode, we host Dave Kerpen, the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency. He is also a NY Times bestseller author. Why is he on the show: He is a practicing entrepreneur and a thought leader rolled into one. He is an influencer on LinkedIn and a  NY Times bestselling author. What do we Talk on the show: In this freewheeling conversation, we talk about: How he […]

The post PBTO32: Succeeding at Social Media Marketing and the Art of People with Dave Kerpen first appeared on Leaders Worth Following.