Pushing Beyond the Obvious

Pushing Beyond the Obvious

By Mukesh Gupta: Author, Blogger, Podcaster, Change Agent. Entreprenuer by Nature, Employee by ChoiceBusinessEducationSelf-ImprovementCareersManagement
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Pushing Beyond the Obvious episodes

  • PBTO47: Building Your Network with Shubham, CEO and Founder – NODD

    Who is on the show today: In this episode, we host Shubham Rai, CEO and founder of the networking startup – NODD. Why is he on the show: This is in continuation of our Entreprneur-in-focus series, where we showcase some new age entrepreneurs and their work. Shubham has started seeing a lot of momentum on his current startup and looks to re-define networking for the worlds best 150 Million people. What are we talking about: In a wide ranging conversation we cover the following: The best way to network – become a go-giver The mistakes that he did as a leader which […]

    The post PBTO47: Building Your Network with Shubham, CEO and Founder – NODD first appeared on Leaders Worth Following.

    0 min
  • PBTO46: High Profit Prospecting with The Sales Hunter – Mark Hunter

    Who is on the show today: In this episode, we host Mark Hunter, also known as The Sales Hunter. He is an international keynote speaker, author and a sales trainer. He posts sales tips and insights on his blog – www.thesaleshunter.com. This is one of the most widely read sales blog in the world. Why is he on the show: Before embarking on being an independent consultant, he spent 18 years in the sales and marketing divisions of three Fortune 100 companies. He shares cutting-edge thought leadership with his clients in an entertaining way and as actionable strategies. What are we talking […]

    The post PBTO46: High Profit Prospecting with The Sales Hunter – Mark Hunter first appeared on Leaders Worth Following.

    0 min
  • PBTO45: The Only Sales Guide You Will Ever Need with Anthony Iannarino

    Who is on the show today: In this episode, we host Anthony Iannarino. He is an international keynote speaker, author and a sales leader. He posts daily sales tips and insights on his blog – www.thesalesblog.com. This is one of the most widely read sales blog in the world.  Why is he on the show: Apart from his blog, he also hosts a podcast – “In the Arena” and has written the book – ‘The Only Sales Guide You’ll Ever Need”. He’s an adjunct faculty member at Capital University’s School of Management and Leadership where he teaches Personal Selling, Social […]

    The post PBTO45: The Only Sales Guide You Will Ever Need with Anthony Iannarino first appeared on Leaders Worth Following.

    58 min
  • PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

    Who is on the show today We host Lakshmipathy Bhat on this episode. He is a Marketing Communications professional, passionate about brands, marketing communications and new media. He is also a failed entrepreneur with some learning to show for it. Why is he on the show He is an avid blogger and early adapter of new media & tech. His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. He is a regular contributor as columnist and guest blogger at leading trade & business publications like Economic Times, afaqs, Financial Express and more. He was […]

    The post PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat first appeared on Leaders Worth Following.

    40 min
  • The Importance of Out-thinking, Out-pacing & Out-Witting your competition with Lakshmipathy Bhat
    How does one go about building a brand:    - You need a product that meets a need. - A product needs to do something that is of relevance to a consumer and doing it differently..  - Articulation of a belief and being consistent..  - Instead of Outspending your competition, outwit your competition..    Protect and grow a brand - Out-think in product development and outpace competition in execution..  - Putting the consumer first..    Difference between branding, advertising and marketing..  - branding is personality that creates a preference to your brand - Advertising is showcasing the personality - Marketing is going to a place where you could find a dating    Relevance of Traditional advertising (carpet bombing):  - certain categories for which the carpet bombing is fully relevant - Advertising needs to drive sales    Start with a business strategy, which should drive marketing/advertising/digital strategy.    Differentiation could be done through brand personality…    Don’t be a me me me brand on social.. Showcase your human side and be of value to your customer (drool value)..    - Telling a story through a free platforms before spending a lot of money.    What is obvious but not obvious:   - If you build, they will not come.. 
    40 min
  • PBTO43: How to Lead without Authority

    In the future of work that we envisage, one of the key skill that would be needed for anyone to do well is their ability to influence people (upwards/side wards/downwards) with or without formal authority. This is an ability that anyone can build provided one is deliberate about building the skill. Here are four things that you need to work on in order to build up your ability to lead with or without formal authority. Building trust – Your Track Record One of the most important component of influence or lack thereof is the amount of trust that people have […]

    The post PBTO43: How to Lead without Authority  first appeared on Leaders Worth Following.

    7 min
  • PBTO42: The Importance of Being Happy And Doing Things that Make You Happy with RJ Shraddha

    Whom do we host in this episode: In this episode, we host RJ Shraddha from Fever 104 FM (Bangalore) and the host of the breakfast show – Mad Mornings. Why is she on the show: Her show “Mad Mornings” is one of the most successful shows and she herself has a very interesting career. She herself being a peak performer, I think there is a lot that we can all learn from her. What do we discuss on the episode: In this episode we talk about her show, how she was not enjoying her work as a software analyst and decided […]

    The post PBTO42: The Importance of Being Happy And Doing Things that Make You Happy with RJ Shraddha first appeared on Leaders Worth Following.

    49 min

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