In This Episode:

Not all goals are created equally. And not all measurements FOR those goals are created equally.

If you're a business leader, you're probably already tracking plenty of key performance indicators. But how do you know which ones are actually the most important? How do you ensure you're measuring key performance indicators that are… well, key?

In this episode, host Carl J. Cox takes you through a simple process for determining which KPIs are actually relevant to your organization and goals. Through this process, you can illuminate (and start to track) the most critical performance indicators, so you can reach your goals faster and drive the most impact.

Tune into the full episode for more about how to choose the KPIs that will drive your business forward, top pitfalls organizations experience around measuring their goal progress, advice on how many strategic goals a company should pursue at a time, and more.

Here's a Glimpse of What You'll Learn:

• The baseball analogy that can help us understand why business leaders don't meet their goals
• What Key Performance Indicators are, and why they don't always have to be financial measures
• How many KPIs a business should have for each of its strategic goals
• How many strategic goals / outcomes a business should focus on at a time
• The top reason why companies fail at meeting their KPIs
• How to determine what will "move the dial" for each of your organization's strategic goals
• Real-life examples of how to evaluate actions and decisions to determine if they're bringing your organization closer to your long-term goals
• Why less is sometimes more when it comes to choosing your performance indicators (and the number of goals to pursue)
• Why the best KPIs to measure are usually the ones that aren't already being tracked within businesses' current systems

Resources Mentioned in This Episode:

• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn
• "Measure What Matters: OKRs — The Simple Idea That Drives 10X Growth" by John Doerr