🔍 In this episode, we dive deep into:

✅ Professional Journey: Gabriel's evolution from QA to a data-driven product management leader in the gaming industry.

✅ Data-Driven Decisions: Insights on how analytics can guide product prioritizations and enhance game features.

✅ KPI Strategies: Differences in company approaches, focusing on either revenue or engagement metrics.

✅ Live Operations: Effective live ops strategies, including event scheduling and player re-engagement techniques.

✅ Globalization & Localization: The importance of tailoring monetization strategies and localizing content for diverse markets.

✅ Industry Trends: Emerging trends like the "tiktokization" of games and the impact of social features on user acquisition.

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🎮 Career Journey: Maria Haykal's path from Beirut to Helsinki, navigating through various roles in the gaming industry.

🔄 Adaptability: The importance of being adaptable and starting over, even at 29, to pursue one's passion.

🌍 Cultural Differences: Challenges and insights from working in different regions, including Lebanon, India, and Finland.

🧠 Leadership & Growth: How passion, teamwork, and a learning mindset drive success in a competitive industry.

🇫🇮 Life in Helsinki: Experiences and challenges of being an expat in the Finnish gaming industry.

🌐 Localization in Gaming: The significance of localizing games to cater to different cultures and regions.

💡 Advice for Aspiring Talents: Tips for those starting in the gaming industry, emphasizing the importance of following one's passion and being open to change.

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🔍 In this episode, we uncover:

✅ Reinventing in the AI Era: How AI is reshaping creative testing and the strategies needed to stay competitive.

✅ Creative Testing Challenges: Insights into managing increased content with limited budgets, and the role of full-funnel data in optimizing performance.

✅ The Evolving Role of Creative Strategists: Why AI empowers, rather than replaces, creative strategists, and how to leverage this technology effectively.

✅ Tools of the Trade: A look at AI-driven tools that enhance creative strategy, including upcoming innovations from Appsflyer.

📈 Ready to Elevate Your Creative Strategy with AI? 📈

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🎙️ Podcast Episode: Mastering Data Science in the Gaming Industry with Anthony Generoso Pascale and.. DATA QUALITY 🎙️

🔍 In this episode, we uncover:

✅ Data Science Journey: Anthony's path from quality and monetization roles to becoming a data expert in the gaming industry. 

✅ Defining Roles: Clear distinctions between data engineering, data analysis, and data science, and their importance in gaming. 

✅ Building a Data Team: Essential steps for setting up a data team, choosing the right tools, and ensuring timely data integration.

 ✅ Data Quality: The critical role of data quality in analytics and decision-making, with tips for thorough testing and integration. 

✅ Privacy and Analytics: How privacy changes impact data collection and analysis, and strategies for adapting to these changes. 

✅ A/B Testing: Best practices for conducting A/B tests, including hypothesis formulation, dependent variables, and comprehensive metric analysis. 

✅ Future of Data Management: Insights into how data management might evolve, with an emphasis on new tools and effective data architecture. 

✅ Practical Advice: Key recommendations for game studios on integrating data analytics early and maintaining high data quality.

📈 Ready to Elevate Your Data Science and Gaming Analytics Knowledge? 📈 Comment "LEVEL UP" below, and I'll share the podcast with you! Don’t miss this chance to learn from a leading data expert and take your game development skills to the next level! 🚀

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🔍 In this episode, we uncover:

✅ Industry Insights: Chen's journey from industrial design to leading game projects at Story Giant Games.

✅ Effective Monetization: Learn how to create value for players and integrate monetization seamlessly.

✅ Game Balance: Discover strategies for balancing game difficulty using player data and feedback.

✅ Early Feedback: Understand the importance of gathering and using player feedback from the start.

✅ Avoiding Pitfalls: Tips on avoiding common game design mistakes and ensuring clear, quantified design goals.

✅ Social Features: Explore the role and impact of social features in games, tailored to different player preferences.

📈 Ready to Elevate Your Game Design and Business Strategy Knowledge? 📈 Comment "LEVEL UP" below, and I'll share the podcast with you! Don’t miss this chance to learn from one of the industry's leading game designers and take your game development skills to the next level! 🚀

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🚀 Dive into the World of Game Development and Innovation with Simonetta Lulli from GameHouse! 🚀

🔍 In this episode, we uncover:

✅ Industry Insights: Simonetta's journey from gambling to virtual worlds, and now puzzle games.

✅ Innovation in Development: Learn how to balance core elements with innovative twists.

✅ Player Focus: Discover the importance of understanding player psychology and motivations.

✅ Future Trends: Explore opportunities in changing app store regulations and AI advancements.

✅ Startup Mindset: Tips on starting small, iterating quickly, and leveraging new tools.

✅ Personal Passion: The value of aligning professional endeavors with personal passions.

📈 Ready to Elevate Your Game Development Knowledge? 📈 Comment "INNOVATE" below, and I'll share the podcast with you! Don’t miss this opportunity to learn from one of the industry's most experienced leaders and take your game development skills to the next level! 🚀

#GameDev #MobileGames #Leadership #Innovation #IndustryTrends #CareerAdvice

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🚀 Dive into the World of Mobile Game Development with Expert Insights! 🚀

Are you passionate about mobile games and looking to make your mark in the industry? We've got the perfect podcast for you! 🎧

Introducing our insightful discussion with Maria Maunula, a core member of the Rzain Society, where we delve into the latest trends, challenges, and opportunities in mobile game development. In this episode, you'll discover:

✅ Industry Trends: Learn about the blending of game genres and the impact of privacy protection on marketing.

✅ Community Engagement: Understand the importance of fun and engaging gameplay and how to foster a strong player community.

✅ Narrative Design: Explore the role of storytelling in games and its significance for brand building.

✅ Leadership Insights: Gain valuable advice on stakeholder management, process improvement, and human-oriented leadership.

✅ Career Advice: Get tips for aspiring game developers on networking, understanding industry roles, and starting from scratch.

📊 Ready to Elevate Your Game Development Knowledge? 📊

Comment "GAMING" below, and I'll share the podcast with you!

Let's take your game development journey to the next level! 🚀

#GameDev #MobileGames #Leadership #NarrativeDesign #CommunityEngagement #CareerAdvice

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Key Topics Discussed:

- Shelley's career transition into CRM and lifecycle marketing

- Navigating CRM in massive games like Harry Potter and Star Wars

- Essential KPIs for lifecycle managers

- Strategic approaches to lifecycle marketing for new games

- The importance of personalization in marketing

- Best practices for selecting in-game features for notifications

- Final tips for staying passionate and persistent in the field

- Whether you're a seasoned marketer or just starting, this episode offers a wealth of knowledge to help you excel in lifecycle marketing.

Don't miss out!

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