In recent months, e-book sales figures have flattened or fallen. A pair of e-book sales initiatives announced this week could provide a boost to publishers’ digital fortunes.
On Tuesday, Shelfie, the book discovery app that allows readers to essentially digitize their print libraries through discount e-book bundling, announced a partnership with the Harvard Book Store in Cambridge, Mass., to offer digital editions of four print books. The deal is the Canadian startup’s first test as a bookstore promotional tool in the U.S.
“Harvard Book Store kicked off the arrangement for a May 3 appearance with former Wired editor Chris Anderson, author of Ted Talks: The Official TED Guide to Public Speaking,” Andrew Albanese, Publishers Weekly senior writer, explained. “Those who purchase a copy of Anderson’s book from the Harvard Book Store will be able to get the e-book through Shelfie—once they sign up and download the app, sign the copyright page, and send a photo of the page to Shelfie to verify ownership.”
Meanwhile, Goodreads, the social reading community that Amazon acquired in 2013, is launching a free e-book giveaway to go along with its print giveaway program. The new beta Kindle e-book promotion will allow an author or publisher—whoever has distribution rights—to launch a promotion giving away up to 100 copies of a Kindle e-book.
“The Shelfie app underscores something I have never been quite comfortable with—and that is, publishers treat digital as a second bite at the apple. Print still accounts for most of their sales, so you buy a print book, and if, as a reader, you want the convenience of reading it digitally too, you have to buy it again,” Albanese tells CCC’s Chris Kenneally.