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Hey hey I got your question from that text button right up there! Someone asked "Do you have any advice on how to market to patients as direct care? As soon as they find out we don't take insurance they don't want to be scheduled."

I get it, people want to use their insurance, so listen to my answer to this very common question. 

1. Align yourself with cash pay practices
2. Promote your services where there are people who don't have insurance (think of our Canadian friends, farm workers, small business owners, etc)
3. Offer a free or low priced initial consultation
4. Anchor on your noncovered services if you got them

And keep going!

P.S. Have a safe and wonderful holiday break this winter

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