In this episode I review 5 highly effective marketing concepts that feel a lot less icky with a little mindset work including

• an example of how a little positive pressure can be helpful to a potential patient/consumer
• the micropractice feature that is marketing gold
• ways you can make potential patients feel more confident/comfortable with their decision to join
• the argument for unapologetically tooting your own horn

Influence by Robert Cialdini: https://a.co/d/3JjCkRv

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I reflect on instances when I have felt most unsafe in medicine including

• the surprising emotions I felt during each incident
• how I reacted then vs how I would react now
• help advice given to me by a co-resident
• the argument for medical chaperones
• challenges to using chaperones in micropractice and potential solutions
• best practices for performing sensitive exams

Congrats to these Micropractice 101 Alums opening this month:

Dr. Meghan Monthie: https://heirloomfamilymed.com/

Dr. Laura Eurich: https://www.emeraldtidehealth.com/

Believed Podcast: https://www.npr.org/podcasts/510326/believed

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

If you've had or have any of the following thoughts and need a pep talk, this episode is for you:

This seems crazy.

I don’t know anything about business.

I don’t have any time to learn/plan/work on this.

How can I abandon n my patients?

Is this ethical?

What if I fail?

Will patients be willing to pay?

Can I really be “on” all the time?

Can I really do the job of all these other people?

What if they abuse their access to me?

What will my colleagues think? Will my colleagues think I sold out?

I’m overwhelmed.

I made a mistake.

Why aren’t more people signing up?

I miss having a salary.

I miss having a staff.

What if I change my mind?

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I discuss how to draw inspiration from DPCs you admire without imitating or plagiarizing, including

• my own experience with plagiarism and how it felt
• why copy-paste and imitation hurts you in the long run
• examples of inspiration/influence without imitation
• tips for how to clean inspo while still being original and authentic

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I answer listener questions including,

• how do handle administrative tasks that are normally done by an MA, referral coordinator, etc.?
• what are my tips for doctors who are direct care specialists or don't plan to do primary care?
• who are the hardest patients to turn away?
• plus my hot takes on non-physician run DPCs and executive physicals

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I discuss seven signs that direct care micropractice might not be a good fit for you including

• Why micropractice stats can sometimes be misleading
• The things patients can sense right away that will tank your practice
• A good “test” to decide if you’re ready to make the leap
• A guarantee I can make about micropractice
• The ways side gigs can hold you back

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I chat with Dr. Taylor about her journey to direct care micropractice including,

• how and why she moved from academic medicine to traditional concierge to DPC
• how she started her practice with over 60 patients pre-enrolled
• the biggest reservations she had about starting a practice and how she overcame them
• the resources that finally made her go "all in"
• what a week in her life looks like now 8 months after opening with 100+ patients

Shayne's Email: [email protected]

Shayne's Practice Website: https://www.bluecanyonprimarycare.com/

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I discuss several ideas and “facts” that we as physicians often believe to be self-evidence truths but are in fact, lies, including

• The “industry standard” that nobody likes that is not based on evidence
• The lie your employer is likely telling you about your compensation
• The lie insurance companies perpetuate to patients and doctors
• The lie that academic training often instills in us
• The lie that I have the hardest time letting go of and that likely does the most damage long-term

Doximity Op-Ed: https://www.doximity.com/articles/a8ffb2d0-4eb6-4611-87c8-5dd4040e457b 

NY Times Article: https://www.nytimes.com/interactive/2021/08/22/upshot/hospital-prices.html 

The End of the 15–20 Minute Primary Care Visit: https://pmc.ncbi.nlm.nih.gov/articles/PMC4617939/#CR3 

Association of Primary Care Visit Length With Potentially Inappropriate Prescribing: https://jamanetwork.com/journals/jama-health-forum/fullarticle/2802144

SO MUCH TO DO, SO LITTLE TIME: CARE FOR THE SOCIALLY DISADVANTAGED AND THE 15-MINUTE VISIT: https://pmc.ncbi.nlm.nih.gov/articles/PMC2606692/ 

Additional Micropractice Mama Podcast Episodes To Consider:

PCPs Are Being Gaslit

Why Primary Care is Better Without Insurance

Entrepreneurship As A Feminist Act

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I’m sharing my top five (somewhat) controversial opinions starting a successful direct care practice, including

• The two invaluable things I spend $$$ on that everyone told me not to
• Why I think copied & pasted legal docs are a bad idea
• My thoughts on choosing an appropriate price
• The types of practices I try not to associate myself with
• A tip that most docs are nervous to take but creates magic

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I share what's in store for Season 3 of the Micropractice Mama Podcast, including

• Updates on the course and upcoming webinar
• What I've been struggling with personally & professionally over the past 6 months
• The steps I've taken to protect myself physically and mentally
• A sneak peek of upcoming episodes

DocDefender: https://www.doximity.com/docdefender

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

Register here for my next webinar, Making the Leap: Is Micropractice Right for You?, on Wednesday, September 10th, 2025 @ 8pm CST via Zoom: https://micropracticemama.thinkific.com/products/live_events/micropractice-mindset-webinar

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn