The Micropractice Mama Podcast

In this episode I discuss strategies for marketing a micropractice or DPC without social media including,

• Who is most likely to success without social media
• Important questions to ask yourself before eschewing social media marketing
• The step after lead generation that most doctors under-invest in
• A formula for effective, organic marketing strategy that doesn’t rely on social media
• An example of how I would use this strategy for my own practice

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I chat with Dr. Greg Holton, an internist & geriatrician who launched his practice (Dune Shores Health) in September 2025, we discuss

• his experience as a physician leader trying to enact big picture change 
• why he chose DPC over traditional concierge
• how his practice has faced unique challenges working with a geriatric population
• what his biggest challenges are
• how his wife has become involved in the practice

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I review a few of the reasons most medical websites are ineffective converting visitors to patients including

• three key features of bad medical practice websites
• why micropractice websites should not follow the typical medical website format
• missed areas of opportunity in website design
• the one simple component I recommend all my students have on their homepage

Use this link to get 15% off your TONIC template purchase: https://tonicsiteshop.com/?ref=7989

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I breakdown health insurance starting from the basics, including

• what are the different types of health insurance?
• why is insurance often tied to employment?
• what are the main differences between PPO and HMOs and how do they fit with DPC?
• what is an HSA vs an FSA vs a health share?
• why would patients with insurance benefit from DPC?
• why would patients without insurance consider DPC?

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I chat with Dr. Meghan Monthie about her journey to DPC micropractice including

• what prompted her to enroll in the Micropractice 101 E-course while on her maternity leave
• what is was like having a newborn, returning to traditional practice and planning her DPC at the same time
• the "unicorn" side gig that's helping give her weeks structure as she grows her practice
• what she wishes she did sooner
• how making the leap to micropractice saved her marriage

Meghan's Practice Website: https://heirloomfamilymed.com/

Meghan's IG: @meghanmonthiemd

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I share a sneak peak of what's in store for season 4 of the pod, including

• date & time for the next free webinar followed by a sale on the Micropractice 101 E-course (register below)
• the awesome docs that I'll be interviewing 1:1
• a new project I'm working on with fellow DPC doc, Rebecca Berens
• some musings and updates about what's going on with me outside of micropractice 

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I review 5 highly effective marketing concepts that feel a lot less icky with a little mindset work including

• an example of how a little positive pressure can be helpful to a potential patient/consumer
• the micropractice feature that is marketing gold
• ways you can make potential patients feel more confident/comfortable with their decision to join
• the argument for unapologetically tooting your own horn

Influence by Robert Cialdini: https://a.co/d/3JjCkRv

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I reflect on instances when I have felt most unsafe in medicine including

• the surprising emotions I felt during each incident
• how I reacted then vs how I would react now
• help advice given to me by a co-resident
• the argument for medical chaperones
• challenges to using chaperones in micropractice and potential solutions
• best practices for performing sensitive exams

Congrats to these Micropractice 101 Alums opening this month:

Dr. Meghan Monthie: https://heirloomfamilymed.com/

Dr. Laura Eurich: https://www.emeraldtidehealth.com/

Believed Podcast: https://www.npr.org/podcasts/510326/believed

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

If you've had or have any of the following thoughts and need a pep talk, this episode is for you:

This seems crazy.

I don’t know anything about business.

I don’t have any time to learn/plan/work on this.

How can I abandon n my patients?

Is this ethical?

What if I fail?

Will patients be willing to pay?

Can I really be “on” all the time?

Can I really do the job of all these other people?

What if they abuse their access to me?

What will my colleagues think? Will my colleagues think I sold out?

I’m overwhelmed.

I made a mistake.

Why aren’t more people signing up?

I miss having a salary.

I miss having a staff.

What if I change my mind?

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I discuss how to draw inspiration from DPCs you admire without imitating or plagiarizing, including

• my own experience with plagiarism and how it felt
• why copy-paste and imitation hurts you in the long run
• examples of inspiration/influence without imitation
• tips for how to clean inspo while still being original and authentic

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!

Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn