Emily Sander explains how to change a workplace narrative by running an internal campaign, using catchy phrases, visuals, and repeated communication across multiple channels. She shares examples like NFL coach Mike MacDonald’s slogans “chase the edges” and calling backup players the “ready team,” and describes a Chief of Staff who made a teen mentoring program more visible by mentioning it in meetings and materials. The advice is to communicate the message so often that people can finish your sentence and almost get tired of hearing it.

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Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.

Time Stamps:
00:59 Starting an Internal Campaign

01:22 Using Slogans and Phrases

02:57 Visuals and Analogies

03:44 Utilizing Different Mediums

04:18 Repetition and Reinforcement

07:20 Case Study: Nonprofit Campaign

10:15 Phases and Key Stakeholders

11:02 Conclusion and Final Thoughts