Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about bitrates. Bitrates represent a sliding scale of quality and size when it comes to the MP3 file format. They’re measured in kbps, or, kilobits per second. Common bitrates for music files are 128 and 192kbps. As most podcasts are purely spoken-word content, we probably don’t need to go this high, though. With our own shows, we tend to opt for 96kbps, but some go as low as 64kbps - most famously, Marc Maron. And he does alright, eh? If setting your bitrates manually, you’ll also need to choose between Constant Bitrate and Variable Bitrate. For podcasting, you should always choose “constant”. These are options you’ll find in any DAW when you’re exporting your episode to MP3 form. And, surprise surprise, your pal Alitu just gets on with it and does it all for you. For a deeper dive on this topic, head on over to http://thepodcasthost.com/bitrates

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the difference between WAV and MP3 files. The major difference between WAVs and MP3s are size and quality. WAV files contain more detail, but are also much bigger. Think of a WAV file as an original painting, and MP3 files as prints of that painting. Podcast episodes are almost always released in MP3 form because it has a good file size to quality ratio. MP3s have their own size and quality scale too. They’re called bitrates, and we’re going to talk about them on the next episode. WAVs are known as a “lossless” format because they contain the full detail of the original recording. But only a handful of people in the world could listen to spoken-word content both in its WAV form, and on a good MP3 version of it, and be able to tell the difference. MP3s keep storage and costs down for you and your listeners. And you won’t be shocked to learn that Alitu exports your episodes in MP3 form for you, automatically. Remember, as ever, you get a free trial at http://alitu.com

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “how loud should a podcast be?” We’ve talked about having consistent volume levels throughout your episodes. But what about the overall volume level of your show compared to other podcasts? Audio loudness is measured in something called “LUFS”, which means “Loudness Units relative to Full Scale”. Sound exciting, eh? Recommended podcast loudness varies, depending on who you ask, and whether your episode is mono or stereo. But a good ballpark to aim for is between -16 and -21 LUFS. You can set this process up in a DAW like Adobe Audition. Or, it’s yet another factor that Alitu takes care of for you automatically, without you having to know anything about it. However you go about it though, your listeners will be grateful when they land on your episode after listening to another show. For a deeper dive on this topic, head on over to http://thepodcasthost.com/loudness

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “what is compression?”. No, this isn’t about blowing your car tyres up. Compression is an audio production technique where you take the loudest bits and quietest bits of a conversation, and bring them all closer together. It’s all about achieving volume-level consistency. Compression allows you to have loud laughter and soft whispering in your episode, and, if done well, your listener won’t even need to adjust the volume dial. Just like noise reduction, compression needs a subtle touch, though, and it’s easy to go overboard. We can teach you how to do it, free with Audacity, at http://thepodcasthost.com/audacitycompressor Or, once again, you can simply have Alitu do it all for you automatically without needing to know the slightest thing about how it works. Head on over to http://alitu.com to start your 7-day free trial.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about noise reduction and cleanup. Some types of background noise can be cleaned up in the post-production phase. The constant hiss of a fan, or the low static hum of a microphone, for example. Audio software has the ability to recognise this and strip it out, whilst leaving the vocals intact. Of course, it’s easy to go overboard with this and ruin the vocals themselves. Working with noise reduction is a bit like walking a tightrope. Or, using magic in a high fantasy novel. We can teach you how to do it, free with Audacity, at http://thepodcasthost.com/audacitynoise On, if you’re using Alitu, it’s all done for you automatically, so you don’t need to know a single thing about it. One final note on background noise - the environmental stuff like phones ringing and dogs barking aren’t going to be removed by standard noise reduction processes. So always make sure you’re recording the best possible source material. Noise reduction can help good audio to sound great, but it can never make terrible audio sound good. For a deeper dive on this topic, head on over to http://thepodcasthost.com/noise

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the minimum effective podcast editing approach. Remember we talked about making mistakes during recording? Our tip was to pause, click your fingers three times into the mic, then start again. Well, now you have a quick and easy way to spot anything that needs chopping out. Aside from that, you’ll want to “top and tail” your recording, cutting any preamble at the start and drawn-out goodbyes at the end. Then it’s the cleanup and volume levelling stuff which you can either learn to do in a DAW. Or, have Alitu take care of that for you, automatically. Piece together any segments, music, or other clips in your editing software or Alitu’s episode builder, and you’ll be ready to export and publish. Podcast editing doesn’t need to be a slog, especially with the right planning, processes, and tools at your disposal. For a deeper dive on our minimum effective editing approach, head on over to http://thepodcasthost.com/mee

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “how much editing should I do?”. As is often the case in podcasting, the answer is “it depends”. As we’ve covered before, there are loads of different types of podcast. So a one-minute scripted solo show is going to need a lot less editing than a two-hour documentary-style epic. Unless you enjoy editing - and most podcasters don’t - then you just need to do enough to make your show sound good. And then, leave it at that. Two big keys to podcasting success are consistency and sustainability. So if you find yourself spending a tonne of time bogged down in your editing software, chances are, you’re not going to enjoy it. It won’t be long before you convince yourself there are better things to be doing. So, how do you strike that balance between “enough” and “not too much”? On the next episode of Pocket-Sized Podcasting we’re going to show you our Minimum Effective Editing approach, so make sure you’re subscribed or following us on your listening app of choice.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about editing and producing your podcast. This is the phase of podcasting where you chop out all your mistakes and cut the fat from your conversations. You can also clean up your audio to remove any background hiss and level it to make everything consistently loud enough. Then, you can mix in things like music, transitions, and pre-recorded segments. Naturally, this is the part of podcasting that puts tonnes of people off. Very few folks have ever used audio editing software, which is often complex and designed predominantly for musicians. But remember, this is exactly why we built Alitu. Its episode builder and editing tools are simpler than your average social media app. And as for all that cleanup and loudness stuff? That all happens automatically, so you don’t even need to know a thing about it. Why not see for yourself, and grab a 7-day free trial? You can do just that at alitu.com

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about where to buy podcast music. You *can* buy song licenses outright. But the most common route is to pay a monthly subscription for a service where you can use anything on there for the duration of that subscription. These libraries usually include sound effects, too. Many services grant you a lifetime license here, so you don’t need to go back and remove music from previous episodes after you’ve cancelled your subscription, and there are rarely download limits, either. Obviously, you should always check the Ts and Cs of any platform you decide to use, though. Two of our favourite places to buy podcast music are Epidemic and Shutterstock. If you head on over to http://ThePodcastHost.com/music we regularly have coupon code deals for them, too. Music Radio Creative are another great service that can produce voice-branded intros and outros for your show. And you’ll also find a link to them over at http://ThePodcastHost.com/music

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about finding free podcast music. There’s no shortage of tracks out there that you can use 100% free of charge, so long as you credit and link back to the creator in your show notes. We run a free podcast music library ourselves, and you’re totally welcome to pick something from there. Head on over to http://ThePodcastHost.com/freemusic for a look. http://Incompetech.com is probably the most famous creative commons music resource on the web, too. There’s tonnes of top-quality stuff over there. The big downside of free music is that a lot of other podcasters are using it. And it can be hard to build a memorable brand if your theme tune pops up again and again on countless other shows. If that’s is a concern for you, then we’ll cover paid options in our next episode. For our free music library though, that link once again is http://ThePodcastHost.com/freemusic