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Learn how to Build Products that Create Change.
Modern companies today often look like an episode of Mad Men when deciding which products and services they should create. People throw around ideas until one sounds sexy enough to eventually implement. From there, they scale it up and launch it to the public, costing them tons of money in marketing to drive engagement. Even worse, these products and services aren’t what the people want and don’t do anything to positively impact the world. Therefore, Matt Wallaert aims to change the way you look at designing products and services and offers a framework based on his expertise in behavioral science. He believes that the purpose of everything should be behavioral change. The iPhone, for example, has changed the way humans behave and communicate and has impacted the world in ways we never thought possible. If you start with the outcomes instead of the processes and understand why people perform a certain behavior or don’t already perform it, you too can create something just as revolutionary. As you read, you’ll learn what the Intervention Design Process is and how it works, you’ll learn how to identify why your target population is behaving the way they do, and finally, you’ll learn how to design products and services that aim to change the world and the way we behave.
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If you’ve ever found yourself wondering how to motivate a group of people who just don’t care or you’d simply like to improve your own leadership qualities, Turn the Ship Around (2013) is just the book for you!
Following the story of United States Navy captain L. David Marquet, Turn the Ship Around will show you how to unlock the leadership potential that lies in each and every one of us. By watching how David turned his unmotivated submarine crew into a world-renowned team, you’ll learn how achieving success is as simple as changing the way you think about leadership.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
When you’re starting your own business, it’s easy to feel overwhelmed by a variety of pressing tasks or feel pressured to handle them all on your own. But the stress of completing mundane tasks can rob you of your sense of vitality and innovation, ultimately hurting your business and leading to burnout. So, if you’ve ever felt like you had too much to do and not enough time, you don’t have to live with that pressure forever; outsourcing to a virtual assistant just might be the answer!
Virtual Freedom (2014) is your one-stop guide to virtual outsourcing. By following Chris Ducker’s manual, you’ll learn everything from the secret to assembling your team to VA hiring etiquette to some top tips for avoiding the most common pitfalls of onboarding a Virtual Assistant. Written from Ducker’s firsthand experience with hiring by trial and error, Virtual Freedom offers some unique and genuine insights into the power of virtual delegating.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
You’ve heard how life is like a box of chocolates-- now get ready to learn how life is really like a game of tennis.
The Inner Game of Tennis (1972) might be a self-help blast from the past, but it still has a lot to offer! In this book, W. Timothy Gallwey unpacks the internal battle that goes on inside each of us every day and how it uses your mind like a tennis ball. Maintaining this analogy throughout the text, Gallwey demonstrates the impact of this battle on our cognitive performance and the top tips we need to learn if we want to win.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
Discover the art of human hacking and how to protect yourself from attacks on your personal information.
Con artists and thieves surround us every day, they steal personal belongings like our wallets, cell phones, and valuable jewelry. But the most malicious thief is that of a social engineer who is after something far more valuable - your personal information. A social engineer doesn’t simply hack your computer, instead, a social engineer will gain your trust and manipulate you into revealing the information needed to hack your bank accounts, company software, and more. A simple phone call or conversation can reveal all a social engineer needs to know to hack your passwords and steal your identity or the identities of thousands. In Social Engineering, you’ll learn invaluable insight into the methods used to break seemingly secure systems and expose the threats that exist from a professional social engineer who uses his skills for good. You’ll learn how all information is valuable to an attacker, the tactics social engineers will employ to con their victims, and lastly, how to protect yourself from malicious social engineers.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
A Natural History of Four Meals
The question of what to eat for dinner has become more complicated than ever. In the 21st century, we are faced with what anthropologists call, the omnivore’s dilemma. Back in the hunter-gatherer days, humans had to learn what was safe and what wasn’t. For example, we now know which mushrooms to avoid and which berries we can enjoy. Now with the evergrowing fast-food industry, we once again have to worry about which tasty foods might kill us. As you stroll the shelves of the supermarket, you are met with countless foods, all of which have different nutritional values. How do you know what to choose? What should you avoid? Should we be spending more on food? Or less? Even more, we’ve also begun to realize that our food choices affect more than just our health, they also affect the health of the environment. What we put into our bodies affects more than we realize, and we are only just beginning to recognize the profound consequences of our simple everyday food choices. So if you’re looking for a fresh perspective on the ordinary question, “What should we have for dinner?” then The Omnivore’s Dilemma is for you.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
Business Presentations Redefined.
At some point in your life, you will probably find yourself giving a presentation in front of an audience. Perhaps it’s a major sales pitch or just a project overview; regardless, you’ll need the necessary skills and training to turn that presentation into a success. As many business people know, presentations are vastly different from formal speeches. Rather than a well-rehearsed speech, a presentation is a structured conversation with the sole purpose of moving the business forward. Unfortunately, the traditional resources on business presenters fail to make this distinction and focus on speechmaking. The Orderly Conversation, however, draws a clear distinction between the two and offers a fresh perspective on how to think about your presentations. As you read, you’ll learn how to rethink everything you know about presentations, how to avoid becoming a Nervous Perfectionist, and how to use visual aids to reach your goal.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
The science behind miracles.
Have you ever encountered something so striking that it made you say, “That’s a miracle!” Or perhaps you’ve experienced a phenomenon that makes you feel as though it’s too extraordinary to ever happen by chance. But the research of professor and statistician David J. Hand indicates that what we consider miraculous is actually both ordinary and easily predicted according to something called the improbability principle. This book unpacks the science and statistics behind seemingly miraculous phenomena.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
Find out how you can build a company culture that works by turning to history and seeing what you can learn from the world’s greatest leaders.
Talk to any business leader and they’ll tell you that company culture is crucial. Creating an environment that people want to work in is essential to any workplace, but how can you accomplish this? As you’ll find out, creating a culture isn’t a new concept, in fact, Ben Horowitz recounts the lessons we can learn from some of history’s most prolific leaders. By focusing on some of today’s most successful companies like Apple, Horowitz also turns back to history and takes a closer look at historical leaders who transformed cultures. Find out how you can build a culture based on the ancient samurai code, what you can learn from a prison gang leader, and how you can define a culture code that works.
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Unleashing The Ideavirus (2000) provides a radical new approach to re-thinking your marketing strategies.
Arguing that the advent of the internet has revolutionized the marketing scene, Seth Godin advocates the need for radical creativity when it comes to targeting customers. By providing a step-by-step map for rejecting traditional advertising approaches and ensuring that your marketing campaign goes viral.
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DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]
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