Accident stats are terrifying: UK accidental deaths exceed 20,000 a year and accidents (mostly at home) are the most common cause of preventable death among under-40s. And, since 2013, accidental deaths in the UK have risen by 50 per cent. You read that right.

What on earth is going on? Wasn't 'Elf 'n' Safety madness' supposed to put a stop to this?

Naomi Smith talks to someone who knows more than most about the topic. Dr James Broun is Research Manager for the Royal Society for the Prevention of Accidents (RoSPA), where Naomi is a non-exec director.

RoSPA is calling for a national accident prevention strategy from the Government, and says joined-up thinking across Govt departments (and a minister for accidents) could save the country a fortune, as well as saving lives.

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Show notes

Safer Lives, Stronger Nation: Read Rospa's new report, calling for a national accident prevention strategy, here.

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With Naomi Smith, Alex Andreou and Kenny Campbell – in cahoots with Sandstone Global.

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