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Quilt Market is gone. After decades as the destination event for quilting industry professionals, the fall show has been canceled indefinitely, and Tori and Andi have thoughts.

In this episode, they pull back the curtain on what the end of Quilt Market might mean for your business and the quilting industry as a whole, why it may not be the bad news everyone's making it out to be, and what it could signal about where things are heading. They dig into the shift from brick-and-mortar-centered business models to the rise of online creators and digital shops, and why a show that didn't make room for that evolution was always going to struggle.

They also talk about why H&H Americas seems to be filling that void and then some. From the energy on the show floor to the surprising crossover between quilting, knitting, and other fiber arts, Tori and Andi share what makes H&H feel different from anything the quilting industry has seen before. Tori even shares a practical marketing insight she picked up from a knitter at the show — one that quilters absolutely should be borrowing.

Plus: the news that H&H announced a fall show in Houston, stepping directly into the time slot Quilt Market left behind.

Whether you've been mourning Market or wondering if H&H is worth your time and money, this episode offers an honest — if speculative — look at the trade show landscape and what it might mean for your quilting business right now.

Mentioned in this episode:

Blog Post: Growing Your Fiber Arts Business at a Trade Show

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Chapters:

00:00 Introduction
00:15 The History of Quilt Market
01:20 The Big News: Quilt Market Canceled Indefinitely
03:00 What This Could Mean for the Quilting Industry
05:30 Who Quilt Market Left Behind
07:05 Why H&H Americas Feels Different
09:45 The Surprising Knitting-Quilting Crossover
13:25 A Marketing Idea Worth Stealing from the Knitting World
18:35 H&H Announces a Fall Show in Houston
20:00 What's Next for the Quilting Trade Show Landscape
22:55 Tori's Rebrand and New Logo Quilt
25:30 Andi's Stretch Star Quilt Along
29:00 Closing Thoughts

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Co-Hosts:

Tori McElwain @heytori.tech & https://www.heytori.tech/

Andi Stanfield @truebluequilts & https://truebluequilts.com/ 

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