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In this conversation, our hosts Tori and Andi chat with Kris O'Neill who shares her journey from being a hobby quilter to building a successful business on YouTube. She discusses the importance of joining a quilt guild and learning from other quilters. Kris explains how she started her YouTube channel and the strategies she used to grow her audience and monetize her content. She also talks about her collaborations with other quilting companies. Kris emphasizes the importance of understanding and engaging with her target audience, as well as staying true to her personal style and preferences. She also discusses her plans for expanding her online presence and reaching new markets. 

Takeaways

• Joining a quilt guild can provide valuable support and learning opportunities for beginner quilters.
• YouTube analytics are essential for understanding and engaging with your audience.
• Collaborations with other quilting companies can help expand your reach and build partnerships within the quilting community.
• Staying true to your personal style and preferences is important for creating authentic content.
• Understanding and adapting to trends in the quilting industry can help you stay relevant and attract new viewers.
• Creating a persona for your target audience can help you connect with viewers on a deeper level.
• Managing your workload and considering outsourcing tasks can help you maintain a successful quilting business.
• The quilting community is supportive and inspiring. Building connections with fellow creators and engaging with the community can lead to meaningful relationships and opportunities.

Mentioned inside this episode

Sew Yeah 

Missouri Star Quilt Company

Fallon from Sew Be It Quilts

Charisma Horton

Notion: Sew Line Pencil, Easy Press Pen, Mini Vac (Affiliate link to Fat Quarter Shop)

Allison Glass

Atomic Habits by James Clear

Sherri McConnell

Mystery Quilts from Cotton Cuts

Learn more about Tori & Andi here.

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