One of the biggest questions we get from clients after we create a website and optimize it for SEO is, what type of content should we create? How do we actually attract people to come to our website? Jake gives you key information in creating the perfect content for your potential client or customer.

Today's search engines look for quality and relevance. When other people point to you and your website, you gain authority with Google. How do you gain quality links? Jake explains in today's episode.

SEO in 2020 isn't too different from the past, but Google continues to refine their measurements. Google now wants to recognize people who are experts, hold authority and are trustworthy.

Do you know what type of SEO you need to do for your business? There are two different ways to approach SEO. Both are helpful, but they both have limitations. Today, Jake breaks down which type of SEO would be best for your company.

There's been a lot written and recorded on SEO, but in 2020, there's one thing that you really need to focus on for your business and website to be successful: the customer. People are looking for information and the best thing you can focus on ensuring the searcher can find your information with ease.

Does your website include images and videos that help the customer envision themselves using your product or service? People subconsciously relate to you and your business when they see relevant imagery smiling, laughing and enjoying the product or service.

A big part of the website is a dedicated section that details how your product or service will enhance your prospective client's life and solve their problem. It's also super impofrtat that this area be super clear and concise.

Potential clients don't really care about you and your story until they know you can solve their problems. People don't search for a company based on the story, they search for a company based on their problem or need. Then they want to know more about the company. The about section on your website should relate to the problem the prospective client has and how you can help.

Does your website pass the grunt test? Within 5 secods, does itt ell them who you are, what you do and how you can help them? If not, spend time figuring out your messaging and placement of messaging.

Do you have a clear call to action on your website? Your website needs to tell prospective clients to do something. Don't make them guess. Don't make the copy on your website clever or cute but be clear.