What is motivating your customers to search for your product or service? Their motivations are a deeper layer in understanding how to craft your communication to attach more meaning to what you can provide for them. If you can clearly explain how you understand what their motivations are, it will make a long-lasting connection and a deeper relationship between your company and the customer.

How can you help your customers if you can't fully understand what they want? How can they see the meaning and value in your company if they don't understand what they want? In today's episode, Chris explains how to put yourself in your customers' shoes to understand what they want.

Have you ever thought about changing your communication style to being more story-driven? What that means is, people can process their experiences and giving meaning to all of their experiences with you. There's a lot of advertisements and words in our daily lives that don't mean anything. But stories make communication meaningful.

Donald Miller from StoryBrand says, "People buy products only after they read words that make them want to buy products." It's super important that the words we use draw people in to take action. No matter the framework you use to ensure your messaging is clear, make sure your communication is clear, concise and calls people to take action.

You have a very specific gift or talent that the world needs. People are looking for the product or service you provide. And you want to share that gift with the world to help your customer succeed. But is your message clear and calling customers to action?

A lot of studies show that most people don't care if a business shuts down. But are you featuring, prioritizing and focusing on helping your client or customers in a way where they would miss your products or service if your business shut down today?

Is your website written in a way that talks about who your clients are while showing 'who you are? In today's episode, James gives another quick test you can do on your website to ensure you're making your clients your top priority.

In trying to keep your client first, how can you remember details that are important to specific clients or customers? Listen to hear James' secret to prioritizing relationships with customers and clients by remembering these special details.

Focusing on making your clients your top priority really comes down to who you're for. In today's episode, James gives you a simple way to test out your social media content to see who your company is for.

Have you found a way to make everything you do in your business all about your clients? Not just the products or services you provide, but have you framed everything in your business where you're the guide and your client is the hero? Ask yourself, are the clients we serve the hero, or are we the heroes?