So you have an action plan, but is it profitable? If money doesn't come in, money can't go out. Today, Jake encourages you to take another look at your action plan and focus on the areas that actually make money. It's easy to get caught up in daily tasks, but your action plan should be based on focusing on the main areas of your company.

Once you know the purpose of your business, the DNA of the leadership and what problem your company solves, it's really easy to create an action plan. In today's episode, Jake teaches how to create an action plan to solve your customers' problems.

Once you understand why your business exists and how your company is equipped to move towards that purpose, you need to understand what problem you're solving and how you are different.

Most people forget that companies have a DNA because of why the company started. It started in the beginning by the leadership which is what they were passionate about. But unless we know the purpose of the business it's hard to understand the DNA. Today, Jake wants you to question if the DNA of the leadership is still what the company is passionate about.

Do you know the purpose of your business? Whether you own the business or you work in the business, unless you are clear on the purpose, it can be tough to push through the trying times and it can be challenging to gain momentum. Without passion and purpose, you can't make big strides forward. So today, Jake encourages you to go back and figure out the purpose of your business.

Our Quirk team is reading the book "Know What You're FOR" by Jeff Henderson, and it has radically improved our team's minds on our interactions with our customers. Listen to Chris' testimony on the value of truly engaging with customers rather than just providing customer service.

We've talked a lot on the importance of being clear on your messaging and how you can clearly explain the journey to success for your customers. But today's episode, Chris gives you a few different resources that can help you help your customers.

When you're driving, you likely know where you're going in areas you're familiar with. But if you're venturing to a new area, you need to know have a plan on how to get there and understand what the area might be like. Google Maps is a great resource for your journey. As a company, your responsibility is to be that clear with your clients to help them understand that plan.

Your client may be confident in you, but they need to actually visualize their success after they start doing business with you. What are ways we can communicate the values they will receive after working with you? How will their lives be better for doing business with you?

Are you equipped to help or serve your customers? You may understand customers' problems or motivations, but do you know how you can truly help them succeed? We need to be clear to ourselves about our strengths and provide only what we can provide.