The Storybrand strategy has helped us confidently come in, help clarify your message and help build your business.

"Yoda is the one who knows all things and really should be saving the galaxy. But why is Luke Skywalker the hero?" Yoda is the guide who helps Luke succeed as the hero. Your company should position itself in the same way.

"The purpose of the guide is to help the hero transform into who they're supposed to be so they can win the day." Your company exists to help the customer succeed and win the day!

The front-end of your website should be framed to help your customers. "It's not about your story, even though your story is important once people realize you can help them."

"Customers don't care about you until they know you can solve their problems first." Of course sharing your story is important, but do these other things first.

Accountability is extremely powerful and perhaps the game changer for the amount of influence and impact that you have in what you're doing. In today's episode, Jake explains how accountability can propel your business forward.

If you're trying to be a certain type of organization, but you're not there yet, what needs to change? How close is the vision you have for the company? Do you have accountability? Quirk loves to come in and help organizations stay accountable to stay with the things that they want to do to change the world. So make sure you have accountability to help you do the same.

Does what you want to be known for, and what you're actually known for, align with your purpose? Then does it align with the DNA of your company? In order for your brand to impact the world, take note of what you want to be known for and what you are actually known for.

Who are you for, right now? There's the way you want to look, and what you're actually known for. In today's episode, Jake breaks down the difference between what you're known for and the vision for your company.

Who or what are you using to support your action plan? It's great to know where you're heading and to have a purpose, but you also have to make sure your company has people and tools that put the action into place. The people can bring their gifts, talents and passions to help push the company forward. But also, there are many tools that can help you support tasks that help you to raise money for your company.