Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. Known as the “Quiz Funnel Queen”, Tai is an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like LeadPages. Today Tai shares priceless advice about how to build high-converting marketing funnels, why you need to know your numbers, and how to work backwards to achieve your goals. Download the interactive podcast app Podopolo here to keep the conversation going in the Wings comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.