Today, as part of the Tales of a Nuffield Scholar podcast, which aims to share the stories of Nuffield UK Alumni, we welcome Matthew Naylor. Matthew delves into his journey of running a successful flower farming business in South Lincolnshire. Starting with just 120 acres of mixed crops, he describes how he expanded into growing 700 acres of cut flowers, working with major retailers such as Tesco, Marks & Spencer, and the Co-op. 🌻

Matthew discusses the challenges and strategies involved in flower farming, from managing the risks of outdoor production to diversifying income streams with solar energy and other ventures. He also touches on the importance of sustainable practices and the complexities of maintaining profitability in an industry facing rising costs and environmental concerns. 🌱

Matthew reflects on his personal experiences, including his struggle with self-identity during his school years. He shares how these formative years shaped his perspective on life and business. He opens up about the importance of self-awareness and authenticity, especially in a sector where challenges often go beyond just farming. 🌍

In addition to his farming journey, Matthew talks about the value of mentorship. He explores how mentoring has impacted his life and business, offering insights into how accountability and guidance play a crucial role in personal and professional development. 🤝

Enjoy!

Thank you to Howden Rural for their support of this project.

The views in this podcast are that of those involved and not that of the Nuffield Farming Scholarships Trust.

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