Send us a text

In this episode of the QMS Podcast, our host Claire Taylor is joined by a fantastic line-up of guests. First, QMS Chair, Kate Rowell provides a New Year’s update and greetings to the audience, while Iain Macdonald, QMS Market Intelligence Manager, offers valuable insights into market trends and what to expect in the year ahead.

The highlight of this episode is our special guest, Dr. Carrie Ruxton, a renowned dietitian with over 20 years of experience. Carrie dives deep into the myths surrounding red meat, providing expert clarity on its role in a balanced diet. With a rich background consulting for food companies, serving on the Meat Advisory Panel, and contributing to Food Standards Scotland, Carrie’s knowledge and rural Scottish roots offer a unique perspective on nutrition and farming.

Tune in for a mix of industry trends, health insights, and a closer look at the 2025 Toolkit to support the positive narrative around Scotland’s red meat.

To access the toolkit visit the QMS website!

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

In this episode, we explore two exciting topics; Rugby and A World Without Cows. First, to kick off the episode, we have Sarah Millar Chief Executive of QMS reflecting on the year and the exciting work QMS has taken on.

We are then joined by Aileen Marchant discussing the unique QMS rugby partnership, the upcoming development days, and why rugby is helping to highlight the role of sustainable red meat.

We also dive into A World Without Cows, a documentary exploring the global agricultural debate. Filmmakers Brandon Whitworth and Michelle Michael share stories from their travels, highlighting the crucial role of livestock in combating climate change.

Join us for a thought-provoking conversation on leadership, partnerships, and the future of sustainable agriculture.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

🎉 The wait is over—Series 12 of the QMS Podcast is LIVE! 🎙️🔥 

Join our new host, global agriculture commentator, Claire Taylor, as she sits down with QMS Chair, Kate Rowell to chat about her exciting time at SIAL Paris and the HRH butchery visit! 🌍🥩 Tom Gibson, Director of Business Development, shares the buzz around exporting Scotch red meat at SIAL, while Iain Macdonald, Market Intelligence Manager, gives us the latest on red meat prices and market trends. 📈💥

Plus, don’t miss exclusive live interviews with processors, visitors, and Cabinet Secretary of Rural Affairs, Land Reform and Islands at SIAL! 

It’s packed with insights, energy, and all things red meat—tune in now! 🎧👇 

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

In this episode, host Jane Craigie hears what the QMS team has been up to lately, which includes attending the World Steak Challenge in Amsterdam, visiting London to explain the Scotch Beef, Scotch Lamb, and Specially Selected Pork credentials to more than 100 of the best butchers, and working with MP's to raise awareness of the Scottish red meat industry.  Abby Tong gives an in-depth market insight and Emma Heath along with Multiply's Graeme Clark, discuss what makes Scotch so special, and why red meat consumers should opt for this premium brand.

We hope you enjoy listening to this episode.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

At the beginning of August Turriff Show brought many people from the farming world together in North East Scotland, including Quality Meat Scotland’s Kate Rowell and Iain Macdonald, who in this podcast talk to Jane Craigie about the latest statistics and wide opportunities for the red meat sector. 

Deeside Monitor Farmer Duncan Morrison explains what he’s learning through, and enjoying about, being a part of the Monitor Farm Programme with his suckler beef enterprise. 

We hope that you enjoy listening to this episode.  

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

In this episode, we catch up with Professor John Gilliland about the QMS/AHDB about an Environmental Baselining programme based on the success of a similar scheme in Northern Ireland. This industry-led pilot aims to recruit 170 farmers and growers in Scotland and England to understand and improve their environmental performance. John explains the learnings from NI and the hopes for Scotland. 

Host Jane Craigie also catches up with QMS CEO, Sarah Millar, on the team's high-impact presence at the Highland Show, which included a three-way briefing from First Minister, John Swinney, Cabinet Secretary, Mairi Gougeon and Minister for Agriculture and Connectivity, Jim Fairlie, on the QMS stand. 

Jane also spoke to QMS's Iain Macdonald about the market outlook for red meat, and how the Scotch Premium works in practice.

We hope that you enjoy listening to this episode. 

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

Working with farmers and influencing policy is key for QMS. In this episode Kate Rowell explains how QMS is doing this important work alongside other industry stakeholders and Scotch farming ambassadors, to promote the Scotch red meat sector.  The QMS team will be at the Royal Highland Show and Kate explains what to look out for, including steak tasting.  

Abby Tong is QMS Category Specialist, she explains her fascinating role, higher than normal Easter red meat sales, beef and lamb promotions, consumer behaviour, and the summer outlook. Saltire Hospitality has been catering at the Royal Highland Show for 24 years now, sourcing local, quality Scotch products as much as possible. Bran Jankovic is their Culinary Director and explains the scale of their work at the Show, and his passion for sourcing Scotch. 

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

In this episode, we speak to John Ritchie about grassland management - he's very inspiring and infectiously enthusiastic! Also to Alix Ritchie about Farmstrong Scotland and the events coming up in their calendar for farmers and crofters to join and hear how others are investing in their wellbeing. 

Iain Macdonald, QMS’s Market Intelligence Manager,  talks about the beef, sheep and lamb markets, and the outlook for demand and supply for the spring and summer, and to Sarah Millar, QMS CEO, about her win and all she's been doing to support the red meat sector. 

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

In this episode, we speak to Wayne Godfrey, Chief Executive of Brown Brothers, about their vision to add £100 million in retail sales of Specially Selected Pork via the family’s investment in the Brechin processing facility.  

Iain Macdonald, QMS’s Market Intelligence Manager,  talks about the beef, sheep and lamb markets, and the outlook for demand and supply. And, ahead of starting lambing Kate Rowell gave a round up of the industry engagement she has been involved in over recent months. 

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

Send us a text

In this episode we look at developing red meat markets in Scotland, the wider UK and internationally. Guests are Tom Gibson, QMS's Business Development Director and Emma Heath, who is the new Marketing Director at QMS.

Tom talks athrough his role - discovering, developing and building new market opportunities, both in the UK and abroad, with new export business continually coming on board. Supplying lamb as part of Lamb for St. Andrew’s Day was a huge success, with sensational Scotch lamb being served at a COP 28 dinner, in Dubai, coinciding with the opening market opportunities for export to the Middle East.  Emma Heath joins the conversation, explaining her vision for the Make It Scotch brand and why it’s so important that we tell the world about our wonderful red meat products.  Hear all about it, and more, in this podcast with host, Jane Craigie.  

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast