Quality Meat Scotland Podcast

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What do consumers really understand about Scottish red meat and what does that mean for the industry?

In this episode, Emma Heath, Marketing Director at Quality Meat Scotland, explores how consumer understanding of quality assurance, provenance and Scottish meat influences marketing strategies and purchasing behaviour. She discusses the importance of authentic storytelling, brand recognition and seasonal trends in connecting consumers with Scotch Beef, Scotch Lamb and Scottish pork.

We’re also joined by Ian McDonald for a market outlook across the beef, sheep and pork sectors. Ian looks at recent market trends, the influence of seasonal factors and what the latest picture could mean for producers, traders and the wider supply chain.

From understanding the consumer to understanding the market, this episode offers insights into both sides of the Scottish red meat sector.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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Blue tongue is not just a buzzword; it’s a viral disease that poses real risks to livestock health. In this bonus episode of the QMS podcast, experts Colin Mason and Tim Geraghty join Robert and Kirsten to discuss the current state of blue tongue in the UK, particularly as it begins to affect areas where it was previously absent. This episode features discussion around the current Blue Tongue outbreak, its transmission, clinical signs, and vaccination strategies. Learn how to assess risk, plan vaccination, and manage your livestock effectively amid this emerging threat.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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In this episode, Ross Fotheringham from United Auctions shares insights into the Scottish livestock market, the role of auctioneers, and the future of farming. Discover how trust, communication, and market dynamics shape the industry.

The insights shared by Ross underscore the complexities of the cattle market and the challenges faced by farmers today. From understanding market trends to making informed investment decisions, the journey from farm to fork requires careful consideration and strategic planning. As the industry continues to evolve, staying informed and adaptable will be key to success.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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In this episode, Sarah Millar and Abby Tong reflect on a busy summer for Scotland's red meat sector, from the launch of the latest Red Meat Industry Profile (RMIP) at Turriff Show to another successful Royal Highland Show.

They discuss what the latest industry data tells us about the sector, the continued momentum behind Meating Our Potential, and the latest consumer and retail trends shaping demand for Scottish red meat.

🎧 Tune in for an insight into where the sector is now, the challenges ahead and the opportunities for Scotland's red meat industry.

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Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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Kirsten Williams is joined by QMS Market Intelligence Manager Iain Macdonald to discuss the newly launched 2026 Scottish Red Meat Industry Profile showcasing that farming, processing and the associated supply chains combined is now worth over £4.2bn of output and £1.3bn of GVA - its highest level ever recorded.

The report - a key statistical tool supporting Scotland's red meat and business decision makers - underlines the continued resilience and socio-economic importance of Scottish beef, lamb and pork.

Iain also shares the latest update from across the market.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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As the Royal Highland Show gets underway, we sit down with QMS Chair Kate Rowell to discuss her final months in the role, reflect on eight years of leadership and explore what's next for Scotland's red meat sector.

Plus, Abby Tong joins us with the latest consumer insights, unpacking the trends influencing purchasing decisions and what shoppers are looking for from Scottish red meat brands.

A must-listen for anyone with an interest in Scottish agriculture, consumer trends and the future of the industry.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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Join us this week as we explore the intricacies of finishing cattle, farm management, and market dynamics with Noel and Jo Gall. Discover insights into breed choices, feed strategies, biosecurity, and the impact of market trends on Scottish beef production.

Want to have your questions answered on the QMS podcast by the QMS team, industry specialists or our guests? Submit your questions here.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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In our latest QMS podcast episode, we’re tackling the pressing issues, opportunities, and trends that shape our industry.

From market trends to policy developments, we’ve got insights straight from the experts. Want your questions answered? You can submit them via our social media or anonymously through the link in our bio.

Don’t miss out on this informative discussion. Subscribe to stay updated and share this with your network in the red meat industry! 

Let’s keep the conversation going! 

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Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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Join us as Murray McConchie shares his journey of modernising a traditional family farm in south-west Scotland. In conversation with Kirsten and Robert, Murray discusses his farming system, the role diversification has played in building resilience, and how he is adapting to environmental and market challenges. From practical insights on livestock and land management to opportunities beyond the farm gate, this episode offers valuable ideas and inspiration for farmers looking to strengthen and future-proof their businesses. Plus, hear the unforgettable story of a 100th birthday celebration featuring a zipline...

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

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Welcome to a brand new series of the QMS podcast and a fresh way of telling the story of Scotland’s red meat sector 🥩

In this pilot episode, we introduce your new hosts, Kirsten Williams and Robert Ramsay. With a wealth of experience across farming, consultancy and the wider industry, they bring real insight, practical knowledge and a shared passion for the sector.

Together, they’ll be guiding you through this series as we explore Scotland’s red meat supply chain, from farm to fork and everything in between.

In this episode, you’ll hear about their backgrounds, what drives them, and their perspectives on the challenges and opportunities facing the industry today. They’ll also set the scene for the series ahead, explaining why it’s so important to understand the full journey of red meat production and tackle some of the common misconceptions along the way.

This is just the beginning. Over the coming episodes, we’ll be diving deeper into each stage of the supply chain, bringing you expert insights, real stories and practical takeaways from across Scotland.

🎧 Join us as we follow the journey from farm to fork.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast