Today as part of the Tales of a Nuffield Scholar podcast which aims to share the stories of Nuffield UK Alumni, we welcome Rob Ward — entrepreneur, innovator, and agri-tech visionary.

Rob’s story begins on a tenanted family farm in Shropshire where early lessons in strawberries and supermarket selling taught him resilience and strategy. From handing out pick-your-own baskets to selling tech globally, Rob’s journey is a masterclass in reinvention. 🍓📈

He shares how family values shaped his business ethic, what it took to buy their farm from Prudential, and how shifting from direct selling to supermarket contracts changed everything. We also hear his thoughts on the Eastern European labour migration that transformed the UK horticulture scene. 🌍💼

Now a key figure in ag-tech acceleration, Rob reflects on highs, lows, and the art of not just keeping up with change but driving it. A powerhouse of experience, vision, and humility.

Enjoy! 😊

The views in this podcast are those of those involved and not that of the Nuffield Farming Scholarships Trust.

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