Today we welcome Peter Craven onto the R2Kast! 🎙️

From Lincolnshire spuds to Natural England strategy, Peter’s story is one of stepping up, stepping back, and then stepping in to shape real change. 🥔➡️🌿

A Nuffield scholar, policy influencer and potato expert, Peter shares how one course jolted him awake to the huge shifts facing UK farming. Since then, he’s gone from perfect Instagram potatoes to shaping policy for farming with nature at its heart. 🧠🌱

We chat leadership, missed smells of the soil (yes, really!), and the importance of not staying still when the world is changing fast.

Enjoy! 😊

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