About Rachel Bannert:

Rachel Bannert is a dedicated Mary Kay Consultant and social media strategist with over three years of experience in the beauty industry. A devoted wife of 24 years, mother of five, and grandmother of three, she resides on a mini farm in the countryside, where she blends her passion for family, faith, and entrepreneurship. Rachel is known for her ability to connect authentically with others, a quality that has become a cornerstone of her thriving business. She specializes in bridal makeup and personalized skincare, helping clients look and feel their best for life’s most important moments.

Leveraging the power of TikTok, Instagram, and Facebook, Rachel has developed an innovative social media strategy that transforms online engagement into meaningful customer relationships. Through local marketing efforts and complimentary facials, she consistently generates 75 to 100 leads per week. Committed to the founding principles of Mary Kay—faith, family, and career—Rachel aspires to become a Sales Director. Her growing team, strategic approach, and unwavering dedication to helping others feel confident have established her as a rising leader in the direct sales community.

In this episode, Jennie Bellinger and Rachel Bannert discuss:

• Social Media Growth through Authentic Content
• Free Facials and Lead Generation Strategy
• Mary Kay's Philosophy of Faith, Family, Career
• Importance of Being Authentic in Sales Approach
• Team Development and Becoming a Sales Director

Key Takeaways:

• Being genuine creates deeper customer connections than following rigid sales scripts.
• Consistent, daily content can transform followers into paying customers, as immediate, personal responses are key to converting online interactions.
• Free value propositions (like facials) attract potential customers more effectively than traditional advertising, and personal follow-up transforms cold leads into warm relationships.
• Expertise in a narrow field attracts more committed clients.
• Understanding "what's in it for them" encourages team members to support leadership goals, and collaborative growth creates a more engaged and productive team environment.

"Everyone is wearing an invisible sign around their neck that says, 'Make me feel important.'” — Rachel Bannert

Connect with Rachel Bannert:  

Facebook Business Page: https://www.facebook.com/rachel.thrower.bannert.2025/?rdid=z88dVRv2ElIkM7TK

Instagram Link: https://www.instagram.com/rachelthrowerbannert

Connect with Jennie:

Website: https://badassdirectsalesmastery.com/

Email:  [email protected]

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://www.instagram.com/thedirectsalesdomme/

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery

LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.