Racing Mentor Sponsorship Podcast

With the race season fast approaching, what can you do to secure sponsorship quickly? Jess and Toby talk through some quick-win options in this episode of the Sponsorship Podcast.

Join Jess as she discusses how you can plan for 2022, including how to get last-minute sponsorship.

We had a break and now we're back! Listen as Toby Trice discusses his championship win in the Ginetta Academy and how Jess has developed a course that's changing lives all over the world.

In this week's episode, Jess and Toby tackle the subject of how to ask for money successfully, not underselling yourself, and how to demonstrate the value in what you are offering and justifying the cost implications involved.

Big press coverage can be hiding around any corner, you just need a little out-of-the-box thinking to find those opportunities. In this episode, Jess and Toby give clear examples of avenues you may not have thought of when it comes to securing press coverage.

Writing a press release is only half the solution. How can you utilise the press release to maximise your coverage in the press and with existing and potential sponsors? In this week's episode Jess and Toby discuss how you should approach the media, and some top tips on how to get your story shared as widely as possible.

Getting press coverage is a great way to get more visibility, which makes conversations with potential sponsors so much easier. In this episode we go through how to write a compelling press release that will be picked up by journalists.

You can find out so much about a potential sponsor before you pitch. By understanding their goals, you can create something that not only wows them but also provides clear value. In this episode Jess and Toby talk about how to find those goals and use them in your pitch.

In this episode, Jess and Toby answer your questions about motorsport sponsorship, social media, and more.

Whether you're creating your own email template to save time or are using one from Racing Mentor, here are some tips on how to keep them relevant and personal to the business you're pitching to.