In this weeks episode Jess and Toby discuss what you can do at a race weekend to go that extra mile for your sponsors and clearly demonstrate your added value.

Finding the right sponsors to propose your sponsorship packages too is crucial. In this week's episode, Jess and Toby discuss how you can find the perfect sponsorship for your racing efforts.

In this week's episode, Jess and Toby take it back to the fundamental basics of sponsorship, how to attract them and approach them professionally.

In this week's episode, Jess and Toby discuss when you should start outsourcing particular elements of your workload, so that you can focus on the more important projects and the bigger picture.

In this week's episode, Jess and Toby discuss how to have fun while making your online content, bringing out your personality professionally and how to think outside the box.

Keeping your motivation up, especially at the moment, can prove difficult for anyone. In this week's episode, Jess and Toby discuss their experiences of lacking motivation, when to take a break, and how to overcome it so that you can continue to work towards your goals and objectives.

Differentiating yourself is key when building your personal brand and developing an engaged audience. The easiest way to do this it to play to your strengths, focus on what motivates you and find your individual niche. In this week's episode, Jess and Toby explain the best ways of finding your niche, how to use it to your advantage to build your following.

"It's race week!" - Sadly it's not, but in this week's episode Jess and Toby discuss the various forms of content they are bored of seeing from racing drivers on social media, and what you can do while there's no racing to ensure you stand out from the crowd, appealing to your fans and sponsors.

In this week's episode, Jess and Toby discuss how you can maximise the potential of LinkedIn to your advantage, forging new relationships and how you should approach new contacts with sponsorship propositions correctly.

Making a good first impression can be vital. In this week's episode, Jess and Toby discuss how you can make yours count both online and in person, while demonstrating the values of your brand at the same time.