The practice of using ethnic minority individuals to front and seemingly validate controversial articles or policies on race, known as "racism laundering," has come under scrutiny. The controversy arose after a young Black commentator, Dominique Samuels, claimed that the MailOnline asked her to be the face of a ghostwritten, potentially racist article about the Notting Hill carnival.

While the Mail disputes her account, the incident has raised concerns about the ethics of using minority voices to endorse divisive narratives. This practice can shield powerful institutions from criticism while potentially distorting the authenticity of these views, leading to further division and confusion in public discourse.

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