Radical Content

00:00 Introduction and Background

03:16 Building the Content Engine at Cleveland Clinic

09:07 The Importance of Content Marketing in Healthcare

16:42 Sustained Success in Content Marketing

20:23 Content Marketing's Impact on Brand Awareness

24:44 The Creative Process in Content Marketing

27:37 Exciting Content Projects and AI Integration

30:07 Creating Tone and Personality in Healthcare Content

31:48 Medical Review Process for Content

34:17 Evolution of Social Media Strategy

36:47 Nimble Content Creation for Social Media

38:07 Staying True to the Brand

39:13 Being Inspired by Other Medical Content

41:04 Knowing Your Brand and Purpose

42:13 Evolution of Content Channels

43:22 Changing Beliefs and Adaptation

45:38 Creating Brand Champions Internally

46:33 Improving User Experience

47:43 Analyzing Data for Content Creation

49:09 Seeking Inspiration from Media Industry

51:42 Essential Tool: Slack

51:58 Recommended Podcast: Marketing AI Institute

52:39 Passion for Healthcare Content Creation

Chapters

00:00 Introduction and Background

01:47 The Intersection of Digital and Content

03:13 The Power of Digital and Content

04:24 T-Mobile's Bold Branding

07:34 Content Collaboration with the Kardashians

09:06 The Role of Digital and Content in Brand Building

11:28 Challenges in Embracing Digital and Content

13:13 The Importance of Engagement in Marketing

15:05 B2B vs. B2C in Embracing New Marketing Mechanisms

17:19 Zendesk's Content Strategy

21:00 Injecting Personality into the Brand

23:00 The Zendesk Alternative Band

25:30 Analyzing Content Performance

27:54 Changing Perspectives on Gated Content

31:48 Brands Setting the Bar in B2B Marketing

Host: Eric Gray

Guest: Kari Homan

Producer: Davia Taylor

Editor: David C Schuett

Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

Follow us on social media:  @WeareMaverickCo

In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing content production and ensuring consistency. Heather also emphasizes the importance of planning and strategy in social media, explores the potential of Pinterest as a platform, notes the shifting aesthetic preferences on social media, and shares insights on how various companies have influenced her perspective on social media.

Show Notes

00:00  Introduction and Background

01:30   Brand Building and Evolution

07:05  Targeting the 50+ Female Audience

11:47   Pushing Boundaries and Challenging Stereotypes

15:36   Leveraging Hosts as Influencers

20:08  Integration of TV, Digital, and Social

24:04  Storytelling in Social and Digital

28:26  Approach to TikTok and Short-Form Content and Importance of Testing and Learning

34:52  Managing Content Production and Consistency and Importance of Planning and Strategy

40:10   Exploring Pinterest as a Platform

44:44  Shift in Aesthetic Preferences on Social Media

45:50  Influence of Different Companies on Social Media Thinking

Host: Eric Gray

Guest: Heather Brinckerhoff

Producer: Lauren Berlin

Editor: David C Schuett

Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

Follow us on social media:  @WeareMaverickCo

In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom.

• The importance of a digital/content role for NASCAR
• How NASCAR is engaging fans consistently
• The scale of NASCAR’s storytelling
• Empowering teams to be creative and "getting out of the way"
• Creating Original Long-Form Content
• Innovative Partnerships

Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us

In this entertaining episode of Radical Content, Eric Gray sits down with Chad Mitchell, the former Head of Digital Communications for Walmart and now the mastermind behind TD Bank's content and digital strategy. Together, they talk about a handful of interesting topics that any marketer or corporate communications pro needs to hear.

- Launching Walmart's First Blog

- Creating a New Walmart Perception through Content

- Building a Robust Corporate Storytelling Team

- Opening up the content strategy behind TD Stories

If you've ever been curious about how the world's biggest companies craft their stories, this episode promises a masterclass in strategic content development. Tune in!

Topics:

Keeping It Real: Connecting with Gen Z the Authentic Way
Why You Need Content Programmers in Your Corner
A Sneak Peek: Sam’s Content Brand Faves (And yeah, Crumbl Cookies is totally one of them!)
Leveling Up Leadership with a Dose of Education
The Dynamic Duo: Brands & Creators Taking the Stage