For Tim and Cindy Dodd’s wedding week, it marked not only a personal milestone, but also the turning point that led them to rebuild their agency from the grave up.

As co-founders of PEMA, an award-winning LinkedIn marketing and lead generation agency, Tim and Cindy have steered their team through explosive growth, hard pivots, and radical shifts in culture. Their complementary strengths – visionary sales and bulletproof operations – fuel both their marriage and partnership.

In this episode, Kevin St. Clergy dives deep with the Dodds on leadership lessons, building trust, scaling culture, and why extreme ownership is the foundation of sustainable success.

In this episode, Kevin, Tim and Cindy will discuss:

(00:00) Introduction

(06:03) Why culture drives sustainable success

(08:08) Scaling your business through culture

(11:49) Leadership through ownership basics

(14:42) Zero complaints zero gossip

(18:09) Fixing gaps in client expectations

(20:45) Solving the overselling problem in agencies

(25:01) Pivoting to mid market clients

(28:51) Scaling smarter with land and expand

(33:30) Empowering goals through Pima

(36:43) From coaching to software transition

(40:54) Why being in the room matters

(42:02) Growth through strategic networking

Tim and Cindy Dodd are the co-founders of Pima, a purpose-driven organisation focused on leadership, personal growth, and meaningful impact. With decades of combined experience in coaching and development, they help individuals and teams unlock potential, strengthen relationships, and build values-led lives through practical tools, workshops, and transformative programmes.

Connect with Tim and Cindy:

Cindy Dodd’s LinkedIn: https://www.linkedin.com/in/cindymdodd/

Tim Dodd’s LinkedIn: https://www.linkedin.com/in/timissocial/ 

Resources Mentioned:

Traction by Gino Wickman: https://www.amazon.com/dp/1936661837 

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