Radically Transparent

Cidney Falk, a leader in LinkedIn's Channel Partnerships team within the LinkedIn Marketing Solutions business stops by to share how she is flipping the script on what it means to show up to work and accomplish more with less - while staying sane in the process. 

In this episode, Cidney talks about the creation of “Strength WithIn,” a program she implemented across LinkedIn. "Strength WithIn" aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient.

Cidney’s innovative employee-led program creates a virtuous cycle within LinkedIn’s core value of #OneLinkedIn: the idea that across every business line, there are always ways that peers can be collaborating together to bring the best outcomes to LinkedIn clients.

- How a startup mindset can benefit any organization in times of uncertainty

- LinkedIn’s core values, and why encouraging employee-led programs to succeed is the key to collaboration

- The secret to creating space for your employees to connect both in person and virtually to build meaningful relationships, work better, and become more resilient

Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023.

- What you need to know to bring advocacy content to where your team members are

- The best-kept secrets of the Microsoft Teams and Oktopost integration

- How marketing and sales teams are benefiting from the integration, specifically when it comes to social selling

Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better.

- Why businesses are turning to corporate troll marketing

- How to effectively use troll marketing to improve your brand

- The fine line between funny and offensive social posts and the key to trolling right

Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team.

- How marketing leaders can inspire, motivate, and retain top talent

- Why putting your people first is the secret to nipping quiet quitting in the bud

- How to balance the massive demand for marketing functions with a scarce pool of talent

In this episode, Jamie reveals that the key to creating the perfect social selling storm happens when a balance is struck between decision makers conducting due diligence online and the sales professional being seen as a helpful resource that can guide the buyer towards their ideal solution. He also dives into how easy it is for sales professionals to get trapped in “random acts of social” instead of using social as a means of engagement to drive revenue-- and how to overcome it.

- The key differences between social selling and social media marketing

- Selling as a means of engagement and how not to get stuck in “random acts of social”

- Bridging the gap between sales and marketing with essential guidance on selling to the modern-day buyer

Meet Andrea Zoellner, VP of Marketing at Kinsta, and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!)

Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what current customers already love about the brand. She opens up about the concerns they had, how they positioned themselves, as well as how they addressed future feature development for both new and existing demographics.

Andrea even opens up about the “discovery” phase of the new personas– the self-assessment and the moment the brand realized they needed to expand their audience to go behind creators and include developers and CTOs.

Hot Topics of this Episode Include:

- Reaching new customer demographics without abandoning your current one

- Insight into the fractured world of website development and a fascinating discussion on why marketers today need to be an expert on the products they write about

- The “ah-ha” moment when it’s time to expand your customer audience

VP Marketing, Melinda Cormier of LumApps uncovers what and how she is keeping her pipeline filled with quality leads and maintaining a healthy pipeline-to-spend ratio. However, she takes the conversation for a unique twist as she discloses how she is diversifying her B2B social media strategy to successfully include Facebook-- a social network that has usually become 3rd in the strategic line-up behind LinkedIn and Twitter for B2B marketers. Good marketing requires a diversified model to succeed, and for many, when it comes to social media, marketers are simply not “diversifying enough.” This episode will change the way you think about filling your pipeline, and how to flawlessly handle the ever-changing demands of B2B marketing.

There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer.

Hot Topics of this episode include:

You can find all resources mentioned throughout the episode here:

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging.

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

In this episode, host Jennifer Gutman of Oktopost reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

In addition, you can find all resources mentioned throughout the episode below:

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk?

In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data, and specifically examines lead scoring using social engagement data.

You can find all the additional resources mentioned in this episode here: