Renowned for his time at Adobe as Global Head of Customer Advocacy and now serving as Senior Director of Customer Advocacy at F5, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining an existing customer base.

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe.

It’s an episode you most certainly won’t want to miss.

Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media.

Hot Topics of this Episode Include:

- The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries)

- How marketing, legal and compliance teams can come together to create a safe and practical social media policy

- How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help

- Colin’s biggest lesson learned post-recovery after he had to hit the big red button to stop all social media

Oktopost's Director of Customer Marketing, Jennifer Gutman, is hosting solo. If you’re a long-time listener, you know that what keeps her up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. In this episode, she zooms in on the 3 key areas that may be holding your employee advocacy program back. 

Hot Topics of this Episode Include:

Tom Hunt, Founder/CEO of Fame wisely enlightened us that “there is a formula to becoming famous. It’s used by everyone from the likes of Taylor Swift to Salesforce to Donald Trump. First, you create amazingly good content around a specific niche, and second, you are seen around other famous people in that niche.”

Tune in now for an extraordinary episode of Radically Transparent that will change the way you podcast.

Hot Topics of this episode include:

Chedva Kleinhandler, CEO and Founder of Rooms and Words, gets radically transparent in this episode about her unconventional career path.  Starting as a translator in an ultra-orthodox Jewish community, she became a wildly successful, award-winning serial founder, featured on Forbes, BBC, Wired, Thrive Global, and more.

Chedva also candidly unravels how she tackled imposter syndrome throughout her career, and what she is doing now as a leader to ensure her team overcomes any feelings of fraud. She even reveals the questions she asks her team to help get them out of their comfort zone and into their “Genius Zone”  (originally coined by Gay Hendricks in his book, The Big Leap) in order to unlock their highest potential.

For Chedva, there is no room for imposter syndrome! Yet, she does acknowledge that it’s a completely normal feeling to have at any stage of your career. The cure? You’ll have to listen to find out!

Serving as the Head of Marketing at Zest, Adam Clarke, stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. He opens up about self-pressure and doomscrolling and emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. 

Hot Topics of this Episode Include:

- The top tools in Adam’s MarTech stack that have been essential to his success as a marketing leader (Yes –Oktopost is one of them!)

- How employee advocacy is positively impacting colleagues, the workplace, and workplace culture with the confidence to impact an organization’s bottom line in both revenue and headcount

- Why now is the time to make employee engagement a burning priority; and the role content plays in it to keep the momentum going

Keith Messick, CMO at LaunchDarkly reveals the one thing keeping him up at night professionally and it's far from actual marketing. It's people and math.

What does he even mean by that?!

Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus marketing BS, Keith highlights how a successful CMO can impact an organization both in revenue and growth while implementing the highest levels of innovation.

Oracle's Director of Global Social Media, Lisa Marcyes, stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product.

She shares her opinions on why content that is relatable, personable, and showcases the humans behind the handle resonates best with a global audience and how the power of speaking to audiences across social as if they were at a backyard BBQ – which she adheres to today -- is a tone that resonates well with most audiences. Her number one rule when it comes to social content? No highly produced copy!

This approach has completely shifted the way B2B social media is perceived in the marketplace and is proving to transcend across all languages and cultures – which comes in handy for Lisa as she is responsible for communication to over 11 million followers.

This episode will have you at the edge of your seat as Lisa dives into some of her most wild moments leading the Oracle social team. Listen to what she’s learned along the way, and even a few tips and tricks when thinking about your own social media strategy.

Hot Topics of this episode:

- How B2B brands can meet audience expectations in the social advocacy arena to stand up and make a difference as they respond to amazing moments in history – and what to do if you don’t always get it right

- Why LinkedIn Newsletters are the engagement hack you didn’t know you needed – and other ways to add value across social media

- How she's creating a personalized experience for 11 million followers in a meaningful way

Forbes 30-Under-30 and Marketing Leader at Debbie, the first debt payoff platform that rewards borrowers for adopting healthy financial habits, Matthew Balcerek stops by the Radically Transparent podcast to reveal to Jennifer Gutman of Oktopost the secrets behind achieving hyper-personalized experiences in banking and what marketers and customer experience teams need to do in order to be goal-oriented with personalization as the primary goal.

Matthew even opens up about his experience in the entertainment space (Act III Productions (Sony Pictures), Unique Features, FANMADE) and what it has taught him about creating unique bonds between brand and customer in the fintech space– that every marketer in banking should hear.

Listen, learn, and don’t forget, if you are looking to pay off your debt, Debbie can help!

Get Early Access -> https://www.joindebbie.com/

Jeff also addresses the current gap between higher education and professional training: how students who want practical skills and professors who want to teach critical media thinking can come together for students to excel in the professional world.

Listen and learn!