[audio: http://traffic.libsyn.com/pastdue/CoachRadio278-WhenitMattersTestMeasureRefine.mp3] Testing, measuring, and refining is what sets great businesses apart from mediocre business. Let’s face it, you don’t want to be mediocre. Only listen to this show if you’re ready to learn about how to test in your business, what to measure, and when to refine. It all comes down to converting prospects into customers … Continue reading "278 Coach Radio – When it Matters, Test, Measure & Refine"