In this comprehensive discussion, Jude Amponsah, a storyteller who engages in photography, graphic design, and music, shares insights into his creative journey, the importance of storytelling in his work, and the challenges of defining oneself in the creative industry.

Joined by Photographer Jonathan Worth and Graphic Designer Hannah Halliday, Jude discusses the significance of building relationships, remaining adaptable, and the value of physical artifacts in a digital age. He emphasizes the need for creatives to trust the process, engage inmeaningful projects, and maintain the joy of creating. Furthermore, Jude reflects on the impact of societal issues on his work, the importance of physical experiences over digital consumption, and provides advice to emerging creatives on establishing their careers and staying true to their passions.

This recording was made for use in a mixed discipline Master's Class for Creatives at Nottingham Trent University's School of Design and Digital Arts (D&DA).

Phil Howarth, creative director at a leading VFX company The Mill, discusses the evolving landscape of advertising and audience engagement. He outlines the shift from traditional content-based advertising to immersive, interactive experiences that leverage emergent technologies like augmented reality (AR) and virtual reality (VR).

Howarth highlights the importance of "interactivity as the new content", referring to how younger generations, having grown with games and technology, demand this shift. He explores the idea of making advertising engaging by making the audience the centerpiece of communication, contrasting it with the traditional approach of ads chasing the audience.

Howarth also touches on the potential applications of these technologies in addressing global issues like climate change through innovative solutions like AR glasses that can visualise climate data.

This was recorded in February 2023 for use in a Master's Class at Nottingham Trent University school of Design and Digital Arts (DADA).

Music: Insatiable Toad by Blue Dot Sessions CC BY-NC

00:00 Introduction to Phil Howarth and The Mill

02:54 Exploring the Evolution of Advertising and Content Creation

07:00 The Shift Towards Interactive and Immersive Experiences

08:07 The Future of Technology and Its Impact on Society

13:20 Innovative Approaches to Tackling Climate Change

Rebecca Giblin, a law professor and director of the Intellectual Property Research Institute of Australia at the University of Melbourne, detailing her unlikely route to becoming an academic and author. Giblin shares personal anecdotes about growing up under her commercial artist grandmother's drawing table, struggling with ADHD, and her voracious reading habits fed by library visits and charity shop bargains.

Giblin's story progresses through her challenging school years, her unique methods of studying, and her early career failures in law, which eventually led her towards an academic path. Alongside novelist Cory Doctorow, she co-authored a book addressing the challenges facing creative labor markets due to 'chokepoint capitalism.'

The narrative culminates in their collaborative efforts to propose remedies for the skewed dynamics between creators, consumers, and powerful intermediaries in various creative industries.

00:00 Meet Rebecca: A Journey from Law Professor to Intellectual Property Crusader

00:58 Childhood Inspirations: Under the Drawing Table and Beyond

02:59 The Struggle for Education and Self-Discovery

04:04 Navigating the Legal World: Challenges and Realizations

09:29 A New Path: From Legal Battles to Academic Triumphs

11:40 Choke Point Capitalism: A Revolutionary Idea is Born

16:59 Taking on the Giants: The Fight Against Choke Point Capitalism

22:42 Solidarity and Change: The Power of Collective Action

24:43 A Call to Arms: Advocating for Structural Solutions

The conversation was recorded in January 2023 for a Masters Class run at Nottingham Trent University's School of Design and Digital Arts (DADA). #NottPhot #ChokepointCapitalism

Music: Insatiable Toad by Blue Dot Sessions CC BY-NC