Radio Free Enterprise

Ecommerce seems like old hat these days.

There are so many online platforms for creating a storefront to sell products, you almost lose track.

But what if you're not selling a product?

What if you are a coach, consultant, therapist, attorney, yoga instructor or other professional who is instead selling access to your time and expertise?

How can you create a professional web presence that integrates your calendar, services offered, FAQs, policies, testimonials and a payment gateway, all in one place?

With an amazingly powerful online platform called Book Like A Boss.

My guest this week is Nachum Kligman, author, podcaster, CEO and creator of Book Like A Boss.

I very seldom do product endorsements but I am a long-time Book Like A Boss user and, because I believe in in it so strongly, also an affiliate partner.

If you'd like a two-week free trial and would like to help support Radio Free Enterprise, please click this link: https://partners.booklikeaboss.com/429.html

Otherwise, please feel free to visit the Book Like A Boss homepage to start your free trial.

What does it take for a husband and wife team to build a $20 million software business while raising 10 children and coaching over 100 of their youth sports teams?

An Exponentiality Mindset!

Jenn Davis and her husband Dan have accomplished things in their business and family lives that many of us would assume to be impossible. Apparently they are not!

And now Jenn is preparing to share a how-to guide to their success in her first book, Living Exponentially, Unlocking the Potential of Every Moment in Your Business and Life.

Meet Jenn Davis and learn more about their incredible journey.

My guest on this week's program is Tony Hoty, a marketing and sales leadership expert in the home improvement and remodeling industry.

I was very pleased when Tony agreed to appear on Radio Free Enterprise because, even though only a small fraction of my audience is in the home improvement industry, what Tony teaches can have a profound impact on any company of any size in any industry.

Effective marketing and sales are essential to the success of every business. And yet, for many business owners, marketing is a mystery and sales is a dirty word.

My introduction to a true sales culture came immediately after the dot-com collapse. My tech startup had folded and I found myself with a six-figure lifestyle and a zero-figure income. I had a family to feed, a mortgage to pay, and bills piling up.

Out of desperation, I took a job as a salesman for a home improvement company and, though I started out very slowly, by the end of the year I was the top producer in the company and had completely turned my fortunes around.

What I learned about the power of a professional sales culture is what Tony Hoty is all about.

More information: https://TonyHoty.com

The United States Federal Government is the largest buyer of goods and services in the world.

But does Uncle Sam buy what your company produces? And what does it take to succeed in selling to the government?

My guest this week is Judy Bradt, a Federal contracting expert, CEO of Summit Insight and bestselling author of Government Contracts Made Easier.

I ask Judy about the four things she believes are necessary for an existing company to begin a successful government contracting effort, why she says "there is no such thing as doing business with the Federal Government," and why she insists on using the word easier instead of easy when referring to Federal Contracting.

Click this link to download a free copy of the Chapter 1 of Judy's bestselling book, Government Contracts Made Easier: https://growfedbiz.com/book/?referrer=RFE

In 2007 Bob Burg and John David Mann published The Go-Giver, which went on to become an international bestseller that influenced the lives of million of people around the world.

In this episode of Radio Free Enterprise, it is my great privilege to speak with Bob about that seminal title as well as the third book in the Go-Giver series, The Go-Give Influencer, which lays out The Five Laws of Genuine Influence.

In addition to his work on the Go-Giver book series, Bob Burg is a powerful public speaker and the host of the Go-Giver Podcast. He has some very insightful thoughts to share and is an absolute joy to listen to.

If you have read any of the the Go-Giver books, are a fan of Bob Burg, or are just wondering what all the fuss is about surrounding the Go-Giver movement, I urge you to join us in this conversation.

Learn more about Bob Burg: https://burg.com/

Buy The Go-Giver Influencer on Amazon: https://amzn.to/36nO4kS

I don't know about you but I am fascinated by startups.

They have every element of a good adventure story: heroes, villians, a pot of gold at the end of the rainbow, and disaster lurking at every step. Kind of like an Indiana Jones movie!

And while the United States is known as the startup capital of the world - particularly in areas like Silicon Valley, New York City, and even the DC area - entrepreneurs are starting tech companies all over the world in cities like Shanghai, China and Frankfurt, Germany.

My guest this week is Joern "Joe" Messinger, host of the Global Top 150 Podcast, Startuprad.io, which is known as The Authority on German Startups.

Joe's podcast has an unusual Unique Selling Proposition - it's a podcast about German startups produced in Germany by a German - entirely in English! As a result Joe and his show are enjoying a lot of success in countries around the world.

So please join us this Thursday, January 28th, at 10:00 a.m. eastern time to meet Joe and find out what kind of startups are being born in a region known for rigorous process and engineering excellence. You might just find something you want to invest in - before your friends do!

Learn more about Joe and his podcast at: https://www.startuprad.io/

Throughout my career I have met and presented before scores of angel investors, venture capitalists and investment bankers.

But Marty Fahncke is the only person I know personally who identifies himself as a strategic investor.

Marty brings much more than just a checkbook to the companies he invests in. He also shares his decades of business experience, keen marketing instincts and powerful network of partners and service providers.

In our conversation I ask Marty to define what a strategic investment is, what kinds of companies his group works with, what kinds of companies he cannot help, and how the process works from beginning to end.

In many ways, Marty's approach is very similar to what you may have seen on the television show The Profit. But his process also varies from The Profit in some significant areas that I believe make it more appealing to most business owners.

This is a conversation that I believe should be of interest to every business owner.

Successful entrepreneurs see their current business as a valuable asset that can be sold when they decide it's time to move on to their next adventure. Right?

Every year over 1,000-times more businesses are founded in the United States than the number sold. Does that mean that 99.9% of businesses are failures? I guess the answer depends upon your definition of success.

Leaving tens or hundreds of thousands of dollars on the table at a point in your life when you could really use them doesn't sound like entrepreneurial behavior to me.

One of my primary missions in helping business owners succeed is to get more of them to seriously consider the idea of selling-out in the future and to begin preparing today to maximize the sales price when that day finally comes.

That's why I asked a seasoned business broker, Dustin Zeher of Horizon Brokers in Woodbridge, Virginia, to join me on this week's Radio Free Enterprise. Dustin has been involved in sales transactions involving businesses from a wide range of industries and annual revenue figures.

I'm going to ask Dustin to dig into the psychology of owners selling their businesses and share his thoughts on why so few take this course of action.

We're also going to talk about what a typical sale transaction looks like, what owners can do today to help increase the value of their business in future, and common mistake he sees made and how to avoid them.

It's no secret that publishing a book that solves the problems of your ideal clients is a powerful way to gain the upper hand in a competitive marketplace.

That's why I invited Diana M. Needham of Business Book Partners to be my guest this week on Radio Free Enterprise.

Diana helps business owners, professionals, corporate and military leaders, coaches and consultants dramatically grow their income buy helping them write, publish and leverage a book of their own.

But, as Diana makes clear in her 7 Questions Every Author Must Answer list, strategic planning at the beginning of the process can mean the difference between a book that sells 57 copies and then disappears and a book that will take its author and their business to the next level of success.

Please join us to meet Diana M. Needham and learn more about Business Book Partners.

Connect with Diana on LinkedIn: https://www.linkedin.com/in/dianamneedham/

Visit Diana's website: http://dianamneedham.com/

Join Diana's Facebook Group: https://www.facebook.com/groups/BuildYourBusinessWithABook

Download Diana's 7 Questions list from Google Docs: https://docs.google.com/document/d/1_Gh8QbsuzwEPzI5E5rL7mS3JPMOMu8R5dubFh1hRRok/edit

In recent years, a new approach to entrepreneurship has been evolving which is often referred to as Conscious Business.

According to Wikipedia, "Conscious businesses subscribe to a Triple Bottom Line model of success. They aim to provide positive value in the domains of people, planet, and profit."

Although I was aware of corporate social responsibility and values-based investing, I didn't know that Conscious Business was a thing - especially among individual business owners - until I met Kathy Mason.

Kathy has been an entrepreneur for most of her career. Today she runs a digital marketing agency and is the host of the Conscious Business Zone podcast.

Since being introduced the concept, I've been doing some research on Conscious Business and find that it appeals to me and is in alignment with most of my existing business values and principles.

But I can see where some businesspeople might feel that the approach is too "soft" and not well-suited to the dog-eat-dog world of competitive business.

In this episode you get a chance to meet Kathy Mason, learn more about Conscious Business, and decide whether it has anything to offer you and your company.

Learn more about Kathy's agency: https://masonworksmarketing.com/

Watch Kathy's video podcast on Facebook: https://www.facebook.com/KathyMasonLove