Radio Ink Coronavirus Daily Update

Founder and CEO of BIA Advisory Services, Tom Buono, shares his firm's research and analysis of how COVID 19 has impacted advertising, in particular radio, and what it looks like for the balance of the year. He also offers valuable insights on business categories stations should be focusing on as Main Street starts getting ready and make plans for reopening.

Carolyn Gilbert offers some interesting insights from research NuVoodoo has been conducting about radio habits during COVID 19 and how they have been affected by the COVID 19 crisis. She also shares what their studies are revealing as to the level of awareness and concerns being expressed by Americans and how radio can best serve listeners in that way.

Need a 15 minute sales meeting? Matt Sunshine from The Center for Sales Strategies shares some great tips on how to manage sellers remotely, what businesses should be in your sales pipeline now, and how to make sure you're calling on advertisers with the right message.

How is one of radio's best all-news station covering the coronavirus pandemic? WTOP's Director of News and Programming Julia Ziegler takes us inside the WTOP newsroom to explain how this crisis has changed the way the station operates.

Brad Philips is the Head of FM Radio and Vice President for Corus Entertainment in Canada where he oversees more than 20 stations. Brad fills us in on how our Canadian friends are dealing with the coronavirus crisis.

Chesley Maddox-Dorsey shares how AURN, the nation's leading African American audio network, is using their vast news and entertainment resources to help stations provide information that best targets the communities they serve. She also offers her perspective on how the radio landscape might be altered after the pandemic.

What is life like in a college town when the majority of your population leaves? We'll find out from Ben Downs who, among other things, tells us revenue is down 40%, but, all of his employees are still working.

Radio Ink Publisher Deborah Parenti interviews NRG CEO Mary Quass. Mary Quass offers her reflections on how her stations are serving listeners during the current crisis and how the new normal will be different tomorrow, including marketing. She defines two phases, going from "oh my, what happened" to "how do we move forward" and what that means in terms of working with Main Street.

Radio Ink Publisher Deborah Parenti interviews Legend Communications CEO Larry Patrick. Larry tells Deborah that while advertising was course down, there were surprises - some new advertisers that started using radio and others who had increased their spend.