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When a presenter rises to the top and stays there, it’s usually a combination of the talent, the station and a time and a place. When the talent moves to a new station, it’s often the case that the audience fails to follow to any significant degree. There are many examples where it has not, and a few where it has.
Now, maybe times are changing. There is more flicking, loyalties to stations are lessening, and whilst radio penetration remains high, it’s simply easier now to explore and ever-growing range of stations. Social media too helps to keep the talent brand alive, and its audience informed of its new home.
If you wondered what Radio 4 continuity announcers do during the programmes, this gives a clue. (2nd Oct 2015 1630)
I love the exasperated cluck too. Beautiful.
Lest there be any offence, may I just say I think the cast of continuitors are all simply wonderful, and I would campaign naked down Carnaby Street if any future BBC regulator were to dare to suggest their removal.
Another fond look back to this week in radio history, for the week ending October 2nd 2015, as heard at the end of the week's RadioTalk podcast from Radio Today
From the publisher's feed
Vintage clips from UK radio - and more recent broadcasts of note.
(Check out too the 'RadioMoments - This Week in History' podcast and also 'RadioMoments - Conversations')