One word dominating the media world today is data and its importance in understanding our listeners, helping agencies and advertisers with their buying decisions, and analyzing the success of their marketing campaigns. In this edition, Erica Farber, President and CEO of the RAB, speaks with Ruth Presslaff, Founder and President of Presslaff Interactive Revenue. You … Continue reading "Radio on Main Street Podcast Featuring Ruth Presslaff, Founder and President of Presslaff Interactive Revenue"

In this edition, Erica Farber, President and CEO of the RAB, speaks with Bill McElveen, Executive Vice President of the Eastern Region for Alpha Media.  One of the many strengths of local radio is the difference it makes in a person’s life. It is truly the voice of the local community. Listen as they discuss the … Continue reading "Radio on Main Street Podcast Featuring Bill McElveen, Executive Vice President of the Eastern Region for Alpha Media"

In this edition, Erica Farber, President and CEO of the RAB speaks with Donald Miller, CEO of StoryBrand and New York Times bestselling author. His latest book entitled Building a Story Brand stresses the importance of clarifying messages so customers will listen, reinforcing the message that the words we use matter. In the podcast they discuss … Continue reading "Radio on Main Street Podcast Featuring Donald Miller, CEO of StoryBrand and New York Times Bestselling Author"

News by definition is meant to inform and provide all of us with information we need to make the best possible decisions we can that affect our lives and our communities. In this edition, Erica Farber, President and CEO of the RAB, speaks with Craig Swagler, General Manager of CBS News Radio Network. They discuss … Continue reading "Radio on Main Street Podcast Featuring Craig Swagler, General Manager of CBS News Radio Network"

This past week, April 21 to 28, a little known but exciting part of radio’s landscape was celebrated – it was high school radio week.  With multiple high school stations broadcasting across the country, Erica Farber, President & CEO of the RAB, connected with Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio … Continue reading "Radio on Main Street Podcast Featuring Ralph Martin, Music Education Coordinator for the Vacaville Christian School’s Radio Conservatory"

In this edition, Erica Farber, President and CEO of the RAB speaks with Charlie Sislen, Partner of Research Director Inc. With a focused approach they work with  programming and sales departments at radio stations to help them interpret their ratings, turn their data into knowledge and turn that knowledge into revenue. In this podcast they … Continue reading "Radio on Main Street Podcast Featuring Charlie Sislen, Partner of Research Director Inc."

In this edition, Erica Farber, President and CEO of the RAB and Paul Brenner, President of Tag Station and NextRadio reconnect. We have heard a lot about FM chips in mobile devices but there is much more going on at NextRadio. Paul and his team provide stations with analytics to help advertisers and agencies capture … Continue reading "Radio on Main Street Podcast Featuring Paul Brenner, President of Tag Station and NextRadio"

One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process. With social media playing a large role … Continue reading "Radio on Main Street Podcast Featuring Seth Resler, the Digital Dot Connector for Jacobs Media Strategies"

Erica Farber, President & CEO of the RAB sat down with Mike Sherry, Vice President Sales for Forever Media. Forever Media has a company creed that details five responsibilities with the first one being to the advertisers that invest in their stations.  It states they, being the company, must always remember the customer expects and deserves results … Continue reading "Radio on Main Street Podcast Featuring Mike Sherry, Vice President Sales for Forever Media"

Erica Farber, President & CEO of the RAB, spoke recently with Cristina Ceresoli, Senior Vice President for Retail Strategy at the National Retail Federation. Cristina is responsible for NRF’s product offering and event content strategy with a specific focus on the customer experience and digital expansion for the retail industry. There are positive indicators coming … Continue reading "Radio on Main Street Podcast Featuring Cristina Ceresoli Senior Vice President for Retail Strategy at the National Retail Federation"