In this edition, Erica Farber, President and CEO of the RAB speaks with Tony Gray, President and CEO of Gray Communications.   Tony is one of the longest tenured urban radio programming consultants and provides stations with personal consultation, research evaluations and market analysis as well as talent recruitment. His single piece of advice to the … Continue reading "Radio on Main Street Podcast Featuring Tony Gray, President and CEO of Gray Communications"

Smart speakers are quickly becoming commonplace in the homes. In fact, a recently released study by Edison Research done in partnership with NPR stated 18% of all Americans 18+ own a smart speaker. These audio playback devices feature voice activated digital tasks and can operate as home automation hubs. Serving as a central information source … Continue reading "Radio on Main Street Podcast Featuring Tom Webster, Senior VP for Edison Research"

A common concern expressed by broadcasters in all size markets is the need to attract the next generation of broadcasters. An idea that first began at Appalachian State University in Boone, North Carolina was an incubator created for well-rounded and well-educated college talent with a passion, determination and an interest to begin a career in … Continue reading "Radio on Main Street Podcast Featuring Dan Vallie, President of the National Radio Talent System."

One of radio’s greatest assets is its on-air talent. Radio talent have a personal connection unlike any other. 56% of listeners state that personalities are the reason they tune in to listen to radio. And to an advertiser that is so important because listeners are not only tuning in to hear a specific personality, but … Continue reading "Radio on Main Street Podcast Featuring Don Anthony, Owner of Talentmasters and Producer/Host of the Annual Morning Show and Talk Show Boot Camps"

The 2010 census states almost 38% of the U.S. population is comprised of minority and ethnic groups and that figure is estimated to grow in 2020 when the new census is taken. These individuals represent an important and ever-increasing audience for radio. In this edition, Erica Farber, President and CEO of the RAB speaks with … Continue reading "Radio on Main Street Podcast Featuring Sherman Kizart, Managing Director, Kizart Media Partners."

Broadcasting has an extremely rich history. There have been many individuals, events and activities that have not only influenced the business but helped pave the way for the business as we know it today. In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Doug McElrath, Director … Continue reading "Radio on Main Street Podcast Featuring Doug McElrath and Jim Baxter with the University of Maryland’s Library of American Broadcasting."

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Dave Santrella, President of Broadcast Media at the Salem Media Group. Salem is a multi-media company specifically targeted to audiences interested in Christian, family-themed content and conservative values.  The radio division focuses on three strategic programming formats … Continue reading "Radio on Main Street Podcast Featuring Dave Santrella, President of Broadcast Media at the Salem Media Group."

Understanding how radio listeners consume media and how technology affects their habits and behaviors as radio listeners is important information to know.  Since the early 2000’s Jacobs Media, whose focus is guiding media companies in this age of digital disruption, has been aggregating multiple radio station databases to generate and publish a national study entitled … Continue reading "Radio on Main Street Podcast Featuring Fred Jacobs, President of Jacobs Media."

In this episode, Erica Farber, President and CEO of the RAB, speaks with Jeffrey Hedquist. Jeffrey is known as “advertising’s storyteller.” He is a commercial creator who has won hundreds of advertising awards and works directly with advertisers, agencies and radio stations. An advocate for advertisers, he believes strongly in using the power of storytelling … Continue reading "Radio on Main Street Podcast Featuring Jeffrey Hedquist, Known as “Advertising’s Storyteller.”"

What makes a great radio commercial?  We put that question to the attendees of The Radio Mercury Awards held May 31st at the Cutting Room in New York.  The Radio Mercury Awards is the only competition exclusively devoted to radio and was established in 1992 to encourage and reward the development of effective and creative … Continue reading "Radio on Main Street from the Radio Mercury Awards:  What Makes a Great Radio Commercial"