One year ago, at CES in Las Vegas, RAB President & CEO Erica Farber sat down with John Ellis of Ellis & Associates, to discuss one of Radio’s most important business categories – automotive.  John is an author and futurist and is an expert in big data and how it will change business models. Reconnecting at … Continue reading "Radio on Main Street Podcast Featuring John Ellis of Ellis & Associates"

In this edition, Erica Farber, President and CEO of the RAB speaks with Richard Oatman, President of First Person Advertising based in Kansas City. With a strong background in radio sales, Richard has taken that experience and put it to work on behalf of small business owners. His clients must monetize their ad investments and they hold … Continue reading "Radio on Main Street Podcast Featuring Richard Oatman, President of First Person Advertising in Kansas City"

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau, sat down with some of radio’s leaders, who represent markets and companies both large, medium and small, to talk about their strategies for driving revenue growth in 2019. They talk about their plans to optimize marketing initiatives and explore new sales channels and tie … Continue reading "Radio on Main Street Podcast Featuring Radio Strategies for 2019 From Industry Leaders Across the Country"

The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong. As President of Spot Q Services, Jerry’s mission for 2019 is … Continue reading "Radio on Main Street Podcast Featuring Radio Industry Legend, Jerry Lee, President of Spot Q Services"

In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates. With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in … Continue reading "Radio on Main Street Podcast Featuring Gordon Borrell, CEO of Borrell Associates"

In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee. From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using … Continue reading "Radio on Main Street Podcast Featuring David Bevins, Chief Operating Officer for Connoisseur Media and Co-Chair of RAB’s Sales Advisory Committee"

In this edition, Leah Kamon, who leads marketing and communications at the RAB, speaks with Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge. Chris riffs about audio, creative collaboration at the agency, how he approaches radio, and his feelings about Awards shows and specifically the Radio Mercury … Continue reading "Radio on Main Street Podcast Featuring Chris Beresford-Hill, CCO at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge"

Educating the next generation of broadcasters is an important topic. And just as important is exposing them to hands on experience before they enter the workforce full time. In this edition, Erica Farber, President and CEO of the RAB, speaks with John Morris, Instructor of Radio and TV at the University of Southern Indiana. He is also … Continue reading "Radio on Main Street Podcast Featuring John Morris, Instructor of Radio and TV at the University of Southern Indiana and Current President of College Broadcasters, Inc."

As the conversation continues to escalate, podcasting is proving to be a great brand extension for Radio’s on-air talent. In this edition, Erica Farber, President and CEO of the RAB speaks with Elaina Smith, co-host of NASH Nights Live heard every day Monday through Sunday 7PM-Midnight. A hot topic in country radio is the lack … Continue reading "Radio on Main Street Podcast Featuring Elaina Smith, Co-host of NASH Nights Live and Host of the Podcast “Women Want to Hear Women”"

As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim.  There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream. During this edition, Annette Malave, SVP-Insights of the RAB, speaks with Brad Deutsch, principal with the law firm … Continue reading "Radio on Main Street Podcast Featuring Brad Deutsch, Principal with the Law Firm Garvey, Schubert, Barer"