Retirement is the action or fact of leaving one’s job and ceasing to work – not a concept on the radar for many of us. And interestingly only 33% of those who retire say goodbye to their jobs when they planned. In this edition, Erica Farber, President and CEO of the RAB speaks with Judy … Continue reading "Radio on Main Street Podcast Featuring Judy Lakin, Cox Media Group Director of Sales – Retired"

Discovering and preparing the next generation of broadcasters is the focus of the National Radio Talent Institute. This 10-day program now running in eight markets across the country provides an immersive experience for accepted applicants who are students interested in a career in broadcasting. The facility is comprised of industry professionals who provide practical takeaways the … Continue reading "Radio on Main Street Podcast Featuring Aimee Abel, Institute Director of the National Talent Institute"

In many markets across the country there are iconic radio stations – radio stations with legacies that, when you hear the call letters, it automatically brings to mind a special feeling or emotional attachment. WPLJ in New York City is one of those stations.  It was an early pioneer, successfully programming an album-oriented music format … Continue reading "Radio on Main Street Podcast Featuring Allen Shaw, Pres. & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group"

Social media has become one of the most popular ways of connecting for both personal relationships as well as for use in professional brand building. In fact, it has become such an important means of communication it is hard to believe it has only been around for 11 years. In this edition, Erica Farber, President and … Continue reading "Radio on Main Street Podcast Featuring Lori Lewis, Vice President Social Media at Modern Luxury"

When it comes to growing revenue, every radio station has the same challenges. Decisions must be made regarding a long list of variables from what to charge per spot to how to best maximize every available opportunity. In this edition, Erica Farber, President and CEO of the RAB speaks with Steph Garfrerick, Vice President of … Continue reading "Radio on Main Street Podcast Featuring Steph Garfrerick, Vice President of Strategy at Revenue Analytics"

One of the most discussed issues, no matter the market size, is how radio can better compete in the digital space. Making that transition from traditional radio seller to digital may not be as hard as it sounds, but rather should be thought of as an evolution. In this edition, Erica Farber, President and CEO … Continue reading "Radio on Main Street Podcast Featuring Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting"

Townsquare Media is the 3rd largest owner of radio stations in the country. The company is a radio, digital media, entertainment, and digital marketing solutions company focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets. They have no stations in the top 50 markets and all decisions in … Continue reading "Radio on Main Street Podcast Featuring Bill Wilson, CEO of Townsquare Media"

Have you ever been in a car listening to a radio spot for a product or service that interested you and then they asked you to call them? You didn’t have a pen handy nor did you have anything to write the phone number on. In this edition, Erica Farber, President and CEO of the … Continue reading "Radio on Main Street Podcast Featuring Bruno Tabbi, President of IgnitionToll Free"

According to Nielsen’s PPM data for the period January through November of last year, the News/Talk format captured the largest share of the 6+ audience with 10% of all listening being in the format, which likely benefited from the election cycle. In this edition, Erica Farber, President & CEO of the RAB, speaks with Gabe … Continue reading "Radio on Main Street Podcast Featuring Gabe Hobbs, President of Gabe Hobbs Media"

Research can be a great tool to help us understand more about a specific topic or subject. With information at our fingertips , it allows us to not only learn but it allows us to reach new conclusions. In this edition, Erica Farber, President and CEO of the RAB speaks with Leigh Jacobs, Executive Vice … Continue reading "Radio on Main Street Podcast Featuring Leigh Jacobs, Executive Vice President of Research Analysis at Nuvoodoo Media Services"