Consumers today have numerous content and entertainment options.  Radio still plays a key role as one of these options, so it is important that radio keeps listeners engaged and tuned in – for as long as possible. In this edition, Annette Malave, SVP Insights at the RAB speaks with Megan Lazovick, Vice President at Edison … Continue reading "Radio on Main Street Podcast Featuring Megan Lazovick at the 2019 Radio Show, Vice President at Edison Research"

Podcasting – it’s a term we are all familiar with because we hear a lot about it in the media landscape today. Podcasting is such a growing form of audience engagement and right now there are over 800,000 podcasts being produced and published. In this edition, Jeff Schmidt who leads professional development at the RAB, … Continue reading "Radio on Main Street Podcast Featuring The Podcast Revolution Panel at the 2019 Radio Show"

Generation Z. Born after 1995 and unaware of a world without the internet or mobile devices, this generation now makes up over one quarter of the U.S. population. Their unique views on culture, brands, language and purchase behavior are vastly different from their older cohorts – millennials. In this edition, Annette Malave, SVP Insights at the … Continue reading "Radio on Main Street Podcast Featuring Jose Villa, Founder and President/Chief Strategy Officer of Sensis"

As discussed in last week’s podcast the opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation. In this edition, Erica Farber, President and CEO of the RAB speaks with Ed Levine, … Continue reading "Radio on Main Street Podcast Featuring Ed Levine, President/CEO of Galaxy Media Partners"

The opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation. In this edition, Erica Farber, President and CEO of the RAB speaks with 2019 Radio Show Steering Committee Chair and President … Continue reading "Radio on Main Street Podcast Featuring John Zimmer, President of Zimmer Radio & Marketing Group"

The youth of America are experiencing depression, anxiety and suicide at alarming rates. With a mission to serve their local communities,  Bonneville has launched a companywide campaign titled, Everyday Strong. Their focus is to help change the dialogue surrounding mental health and to promote positive change. In this edition, Erica Farber, President and CEO of the … Continue reading "Radio on Main Street Podcast Featuring Candice Madsen, Communications and Content Strategy Manager for Bonneville"

Growing revenue with new and inventive ideas is a focus at every radio station no matter the size of the market.  One of the ways to increase revenue at the local level has been around for years – it’s called co-op.  While co-op is not a replacement for sales strategy or process, the concept of … Continue reading "Radio on Main Street Podcast Featuring Andrea Clay, National Sales Manager for Beasley Media Group/Charlotte"

Super serving the local community is one of radio’s great strengths and that super service can be demonstrated in multiple ways.  No matter the market size, providing local news, sports and information, public service programing, community activities, and just as important, developing close relationships with local businesses. In this edition, Erica Farber, President and CEO … Continue reading "Radio on Main Street Podcast Featuring Julie Koehn, President of Lenawee Broadcasting"

One of the hottest topics in audio today is podcasting. There are now more than 700,000 active podcasters and recent research shows that 51% of the U.S. population have listened to a podcast, with 22% of the population listening on a weekly basis. In this edition, Erica Farber, President and CEO of the RAB speaks … Continue reading "Radio on Main Street Podcast Featuring RAB’s SVP of Digital Services, Dave Casper"

With the many media choices available today for the listener, it is more important than ever to truly listen to the listeners In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Mayfield, EVP for Ramsey Media a division of Ramsey Solutions and home of the Dave Ramsey Show.  Brian shares … Continue reading "Radio on Main Street Podcast Featuring Brian Mayfield, EVP for Ramsey Media, Home of the Dave Ramsey Show"