One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes. In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search. Discussing methodology and findings, Annette reviews some of the … Continue reading "Radio on Main Street Podcast Featuring the Results of RAB’s Latest Study – Radio Drives Search"