In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio … Continue reading "Radio on Main Street Podcast featuring Gordon Borrell, Borrell Associates"

This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company. RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, … Continue reading "Radio on Main Street Podcast featuring Tom Buono, BIA/Kelsey"

In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria.  Ruth is the CMO of Entercom Communications.  She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom.  You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across … Continue reading "Radio on Main Street Podcast featuring Ruth Gaviria, Entercom Communications"

In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff.  Beth is the CEO of Neuhoff Media.  She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.

In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler.  Resler is the Digital Dot Connector at Jacobs Media.  He’s a podcasting veteran with extensive experience in online marketing.  In his conversation with Erica, he talks about who is … Continue reading "Radio on Main Street Podcast featuring Seth Resler, Jacobs Media"

In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Susan Larkin.  Susan is the Regional Vice President at Cox Media Group.  She leads her teams in Orlando and Jacksonville by example and sets the tone for an authentic, kind and collaborative organization.  You’ll hear directly from her – … Continue reading "Radio on Main Street Podcast featuring Susan Larkin, Cox Media Group"

In this episode of Radio on Main Street, RAB President and CEO Erica Farber interviews Carolyn Gilbert, president and owner of NuVoodoo Media services.  While Carolyn likes to joke about being the high priestess of NuVoodoo, she takes media research seriously.  NuVoodoo Media Services provides data-driven marketing, programming and content intelligence to the radio industry.  … Continue reading "Radio on Main Street featuring Carolyn Gilbert, NuVoodoo"

In this episode, RAB President and CEO Erica Farber talks with Dave Ramsey. As you may know Dave is a prominent radio personality who focuses on financial peace. What you may not know is that the Dave Ramsey Brand is also a multi-channel brand and content portfolio. Today you’ll get a peek behind the curtain … Continue reading "Radio on Main Street Podcast featuring Dave Ramsey"

In this episode of Radio on Main Street, Erica Farber interviews a marketer who is achieving great success with radio.   At this year’s Radio Show, LifeLock was the headliner at the Advertiser Breakfast and on this podcast we continue the dialogue with Lina Calia, Vice President of Paid Media for LifeLock and Kathryn Kercher, Radio … Continue reading "Radio on Main Street Podcast featuring LifeLock"

In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Hartley Adkins, President of the North East Division and Corporate Operations, iHeartMedia.  We’ll learn how he got his start in Radio, talk about his strategies for selecting great talent, share success stories and more.