Nancy Juetten is no stranger to pivoting and preparing to prosper during challenging times.

When the Great Recession hit, her public relations firm crashed. She was forced to find a new way to serve quickly so she had enough money to pay the mortgage. She created her popular book Bye-Bye Boring Bio on a dare from a friend. That book saved her bacon when she really needed to bring it home and became the foundation for a successful online business that grew despite her discomfort with technology.

When ‘real life’ hit the fan for close friends and her own family in 2018, she and her husband Steve created the Life Goes On Roadmap system for personal financial information. It helps families escape the drama, trauma and chaos of finding crucial documents and personal financial information at the worst possible times. Guiding entrepreneurs and families to prepare for opportunities has been a common theme throughout Nancy’s career. She’s the first to say that challenging times can be the catalyst to step into your finest hour of service, if you can just shift your mindset and get to work.